Google Ads for HVAC

Generate leads and book more jobs through Google Ads

Dominate Local Search & Capture More HVAC Leads with Google Ads

We are a full-service digital marketing agency with 20+ years of experience helping contractors and companies like yours run Google ads campaigns that:

Rank for high-intent keywords like “ac service”, “air conditioning installation”, and “emergency AC repair”
Drive traffic and acquire qualified leads and appointment bookings faster than HVAC SEO

Schedule Your Free Strategy Call Today

HVAC Companies That Trust Lokal to Grow Their Traffic & Revenue

“Our leads have tripled.”

“First page results. Hooray!”

“Very happy with Lokal.”

Why Lokal for HVAC Google Ads?

If you’re not at the top of search results for these high-intent (commercial and transactional) keywords, you’re missing out on potential customers. 65% of all high-intent searches result in someone clicking on an ad. Here are six reasons why we’d make a great agency to partner with.

Proven Industry Experience

We have over 20 years of digital marketing experience, helping HVAC companies attract visitors and convert them into customers via Google Ads

Dedicated Paid Ads Team

Our team comprises HVAC PPC marketing experts, copywriters, web designers, and developers to ensure your success

Proven Industry Experience

No entry-level or junior-level paid ads experts lead accounts. Only experienced professionals

Regular Ad Performance Reviews

We conduct monthly reviews of your ad campaigns to refine your PPC strategy and maximize ROI

Dedicated Paid Ads Team

Our Google Ads experts understand Google’s levels to get your ads in the auction at a fair price and optimize/boost your PPC campaign performance

Proven Industry Experience

We focus on delivering results, ensuring that your HVAC business is visible to high-intent searchers who are likely to become customers

Book a free strategy call

Hear from HVAC Companies like you

“Ranking continues to climb as do our leads. I refer Lokal to every contractor I know.”

Shawn R., Owner,
Quick Fix Air Repair

“Our calls from our Google business profile have 10x.”

Nick M., Owner
Reliable Heating and Cooling

Our HVAC PPC agency uses a proven 4-pillar strategy

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How Lokal Does PPC For HVAC Companies

Create PPC advertising campaigns that resonate with your target audience
Boost your click-through rate at a lower cost per lead
Get more phone calls

1. High-Intent Keyword Research

Our paid search campaigns focus on keywords with high commercial or transactional intent (like “AC company near me”, “heater repair,” “HVAC repair,” ”air conditioning repair,” e.t.c.) to attract valuable leads.

We have a list of search queries evaluated and ranked based on search volume, cost per click, competition, and other critical metrics. We’ve used these money keywords to create and manage successful campaigns for our HVAC clients.

2. Pain Point Advertising Strategy

We start with creating detailed buyer personas to get a deep understanding of your target demographic’s buying behavior and pain points.

Define: Defining your budget and bid strategy

Target: Targeting service areas you can service and reach

Structure: Structure ad groups based on related keywords

Exclude: Exclude negative keywords to reduce irrelevant searches and save on ad spend

3. High-converting PPC Landing Page Design

Our dedicated team of web designers and developers collaborate with you and your team to create a landing page experience and boost your conversion rates.

To get the best ROI from your ad budget, our copywriters create relevant ad copies and compelling calls to action (CTAs) with social proof to build trust and credibility.

We also proactively monitor your landing page’s performance and make changes that attract more clicks and sales

4. PPC Management

Our team of digital marketing experts creates and manages custom campaigns to improve the performance of your HVAC PPC marketing campaigns.

Track key metrics such as click-through rates, conversion rates, and customer feedback to gauge the success of your advertising campaigns and improve them
Test different messaging and CTAs to see what resonates most with your audience
Monitor local HVAC competitors to learn what they are doing right or wrong

HVAC PPC Case Study

Before Lokal, Quick Fix Repair struggled to appear at the top of local search results and convert its site visitors. Since working with Lokal, Quick Fix Air Repair has achieved:

20 new phone call leads
8 booked jobs via ServiceTitan’s Web Scheduler.
487% Return on Ad Spend (ROAS)

Read the Full Case Study

IS PPC A WASTE OF MONEY?

Why Invest in HVAC PPC?

Your competitors are already using PPC, and you risk losing business to them if you’re not
PPC helps you reach an audience actively looking for your HVAC services, faster than SEO
Competing for clicks on the local SERPs is no different from competing for eyeballs with billboards, fliers, and paid ads
Without PPC, you’ll struggle to outrank competitors, especially for high-ticket items like installations and replacements

Why should I care about running paid search ads for my HVAC Company?

Visibility

Instant visibility and drive targeted traffic to your site

High Quality Leads

Attract higher-quality leads and boost your conversion rates

Control over budget

More control over your advertising budget—start small and increase as you see results

Boost Marketing

Complement your marketing efforts on social media platforms, email, and search engines

Control Over Budget:

Reach more potential customers in your service area, especially in a competitive market

SEO is absolutely a long game

Pairing it with Google HVAC Ads (using targeted PPC campaigns) allows you to attract and convert more leads and generate revenue instantly.

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Frequently Asked Questions

Can you perform a PPC audit for us?

Yes, we offer a comprehensive PPC audit to assess the performance of your ad campaigns and optimize your pay-per-click marketing strategy to complement your other digital marketing efforts and boost conversions.

What kind of results can I expect to see from each ad campaign?

Our ultimate goal is to improve your online presence and ensure you’re not wasting money on searches that do nothing to put your services in front of a relevant audience.

While each campaign is unique, we deliver measurable improvements in website traffic, lead generation, and ultimately conversions for your HVAC business.

Our previous clients, like Quick Fix Air Repair, have seen significant increases in phone calls, form submissions, and service bookings after working with us for a few months.

How do you measure the success of online advertising campaigns?

There are many ways to measure success. You’re in the captain’s chair, and we’ll determine success metrics (depending on your business goals) together before we start.

We measure success through a variety of KPIs displayed on scorecards in our real time reports.
The number one priority is generating leads that result in booked jobs.

To ensure you’re getting quality leads, we track data that includes
– Return on ad spend (ROAS)
– Customer Acquisition Cost (CAC)
– Click-through rates (CTR)
– Average cost-per-click (CPC)
– Form Conversions
– Phone Calls
– Text / Chat Conversions

We also provide reports on a regular basis, typically monthly, but we provide real-time access to all our dashboards to review your performance. Communication with our clients helps immensely. This allows us to adjust the frequency to meet your needs. Our reports include an overview of campaign performance, detailed breakdowns of key metrics, and actionable insights to optimize subsequent campaigns.

What do I do if my HVAC PPC ad campaigns perform poorly?

You can:
– Analyze your performance data (click-through rate (CTR), conversion rate, cost-per-click (CPC), and cost-per-acquisition…) to see what could be wrong
– Review ad copy, offer, creative elements, and call-to-actions
– Evaluate your target keywords for relevance and performance
– Optimize your landing page and adjust your keywords bid, etc…

Or hire a HVAC PPC company with advanced expertise, tools, and strategies to do the work for you, while you focus on providing exceptional services that attract and retain loyal customers.

Our team stays on top of the paid search advertising trends and will keep you abreast of any penalties and algorithm changes occurring in the digital marketing landscape. And we make sure PPC campaigns are performing and making you money.

How?

We do all of the following while managing your Google Ad account:
– Analyze performance data
– Adjust keyword bids, bid strategies, etc
– Review ad copy, create offers, creative elements, and call-to-actions
– Evaluate your target keywords for relevance and performance

Should I do Search Engine Optimization, Paid Search, or Both?

There is no one-size-fits-all approach to HVAC marketing, let alone digital marketing. We recommend that service businesses invest holistically and test as many digital channels and tactics as their budget allows.

Will your team use AI tools like chatGPT or Google Gemini to create ad copy?

Absolutely not. Our team uses AI tools for research only. Using text generated from generative AI tools verbatim doesn’t read well, lacks human touch, and reads awkwardly.

Will you do all ad campaigns for our HVAC company?

Yes. We handle it all.

What kinds of clients can you help the most?

If you provide home services and need to develop an effective PPC strategy, create compelling ad copies, and manage all your paid search advertisements, we got you!
We primarily work with contractors with less than $5MM in annual revenue. Our goal is to grow your business and stick with you forever.
We also do SEO for HVAC contractors, as well as,
– SEO for Plumbers
– SEO for Roofers
– SEO for Contractors
– SEO for Garage Doors Installers & Repair

Do you optimize our older ad campaigns?

If you are engaged with us, we are constantly working to analyze what should be happening. If your ads are performing well, we conduct small tests to see what’s working and create more efficiencies and lower costs. But if they aren’t, we’ll test new ideas and new copy to improve rankings, attract potential clients, and boost conversions.

How will I know if the PPC strategies are working for my HVAC business?

There are many ways to measure success. You’re in the captain’s chair, and we’ll determine success metrics (depending on your business goals) together before we start.

Our dashboards show scorecards of important Google Ads KPIs. We’ll use report results as frequently as you like (monthly calls to review reports are fairly common).

Will there be extra fees for work not in the marketing plan?

We usually cover everything upfront. Sometimes, there are special technical issues we might not have known about beforehand that make your ads perform poorly. So, we occasionally charge for special development when needed. But you’ll get quoted before we start.

We also offer an inexpensive website support plan to cover website management, client support, and client questions.

Do you have minimum contracts?

We’re month-to-month. Period. PPC goals for HVAC companies require time and resources. If you want to go BIG and stay on top, it will be a commitment. Feel free to review our transparency pricing.