Paid Ads

Maximize lead generation and book more jobs through PPC

Capture More Leads with Paid Ads

We are a full-service digital marketing agency with 20+ years of experience helping trades businesses just like yours run ads campaigns that:

Rank for high-intent keywords like “ac service”, “air conditioning installation”, and “emergency AC repair”
Drive traffic and acquire qualified leads and appointment bookings faster than HVAC SEO

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HVAC PPC Case Study

Before Lokal, Quick Fix Repair struggled to appear at the top of local search results and convert its site visitors. Since working with Lokal, Quick Fix Air Repair has achieved:

487% Return on Ad Spend (ROAS)
20 new phone call leads
8 booked jobs via ServiceTitan’s Web Scheduler.

Schedule Your Free Strategy Call Today

Our PPC agency uses a proven 4-pillar strategy

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How Lokal Does PPC For Contractors

Create PPC advertising campaigns that resonate with your target audience
Boost your click-through rate at a lower cost per lead
Get more phone calls

1. High-Intent Keyword Research

Our paid search campaigns focus on keywords with high commercial or transactional intent (like “AC company near me”, “drain cleaning,” “HVAC repair,” ”air conditioning repair,” e.t.c.) to attract valuable leads.

We have a list of search queries evaluated and ranked based on search volume, cost per click, competition, and other critical metrics. We’ve used these money keywords to create and manage successful campaigns for our clients.

2. Pain Point Advertising Strategy

We start with creating detailed buyer personas to get a deep understanding of your target demographic’s buying behavior and pain points.

Define: Defining your budget and bid strategy

Target: Targeting service areas you can service and reach

Structure: Structure ad groups based on related keywords

Exclude: Exclude negative keywords to reduce irrelevant searches and save on ad spend

3. High-converting PPC Landing Page Design

Our dedicated team of web designers and developers collaborate with you and your team to create a landing page experience and boost your conversion rates.

To get the best ROI from your ad budget, our copywriters create relevant ad copies and compelling calls to action (CTAs) with social proof to build trust and credibility.

We also proactively monitor your landing page’s performance and make changes that attract more clicks and sales.

4. PPC Management

Our team of digital marketing experts creates and manages custom campaigns to improve the performance of your PPC marketing campaigns.

Track key metrics such as click-through rates, conversion rates, and customer feedback to gauge the success of your advertising campaigns and improve them
Test different messaging and CTAs to see what resonates most with your audience
Monitor local HVAC competitors to learn what they are doing right or wrong

Frequently Asked Questions

How long until we can launch?

Site builds take anywhere from a few weeks to a few months. It depends on the amount of pages, copywriting, revisions, and scheduling.

Who owns my site?

You. You own every image, word, and hyperlink.

What’s a website redesign versus a brand new website?

Website redesigns can be less expensive than a brand new website primarily because if you have an existing website, there is some copy to work from. Even if it’s horrific copywriting, it’s less expensive to start with something, rather than nothing.

Why should I care about a fancy and expensive website?

The number one reason is your website is your storefront. How many customers or leads come to your home office as compared to your website?

Your website is the first and maybe that last chance you have to make a good impression.

If your website looks cheap and unprofessional, say goodbye to that new customer.

Who will write the copy for my website?

We strongly recommend the Lokal copywriters write all the copy on your website.

Lokal copywriters are trained and experienced copywriters for home service businesses.

Our copywriters have industry knowledge for the important keywords, the key phrases and have the tools to research what’s going to rank you the highest.

Can I just use chatGPT to write all the copy for my website?

You are certainly welcome to do that, however, we strongly recommend not copying from AI tools and putting them on your website.

There are dozens and dozens of case studies showing Google is hip to AI content and when discovered demotes your website in search results.

Can I build my website myself and not waste money on an agency?

You are certainly welcome to do that, however, we strongly recommend using professionals.

Think about all the times you or your techs have gone to a job where the homeowner has done a DIY or used the cheaper option. The reason you’re there is to fix it because it wasn’t done right.

Look at a competitor that you want to aspire to, does it look like they built their website themselves? Do you think they paid their friend’s high school kid to build it? Probably not.