Our Story
How It All Started?
Almost 20 years ago now, two buddies met at a sports bar in Chicago to unwind over beers. Both were working corporate marketing and web design jobs.
They were frustrated with the work: the uninspired, repetitive approach their agencies used to serve their clients. Everyone seemed to follow the same cookie-cutter, one-size-fits-all strategy.
That day, a little frustration morphed into a new agency and a new mission – to help trades businesses dominate their service area.
The rest, as they say, is history.
Over 1,000+ projects and 25 years later
Our talented U.S.-based team has continued to evolve, adapting to stay ahead of the ever-changing digital landscape.
Today, we stand as a leading digital marketing agency for home service companies. We are proud of our work and 100% committed to helping our clients succeed.
Our founders’ original vision shines through with every team member, every client, and every campaign we launch.

The Lokal Team’s Shared Vision
Defining Objectives
Real success starts with understanding your business and how we can win.
Delivering Results
We build custom digital marketing strategies that deliver ROI. Guaranteed.
Customer Service
Personal service you’ll enjoy and results you’ll love. That’s Lokal.
Attention to detail
Details matter and attention to detail moves the needle.

“I believe investing in marketing and its ability to propel growth. Marketing has the power to transform small home services companies into more. At Lokal, we go all in and practice what we preach.”
Zach Wilson
Lokal’s CMO
Lokal obsesses over every detail in your business, your goals, and most importantly, your customers.
We Believe
Honesty and integrity above all. Never promise what you can’t deliver.
We Believe
Good marketing goes beyond just ads. It involves building relationships with customers and creating positive experiences for them.
We Believe
Great minds don’t think alike. Be different. At least if you want to stand out from the crowd.
We Believe
In empathy and listening and incorporating the customer’s wants and needs into our marketing.

“We’ve had an absolutely amazing experience working with Lokal! From the very beginning, their team took the time to understand our business goals and tailored an SEO strategy that delivered real, measurable results. Within just a few days, we saw a significant increase in our website traffic, higher rankings on Google, and—most importantly—more leads and conversions.”
Adam Grubb
General Manager
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Take the first step towards dominating your local market.
Contact us for a FREE consultation on how Lokal can ensure you’re No. 1 in your service areas.