Google Local Service Ads
Capture Leads For Your HVAC Business with Local Services Ads
Capture HVAC Leads & Book More Jobs with Google Local Services Ads
Over the past 20+ years, we’ve helped HVAC businesses appear in the top results and attract customers actively looking for services in their local area.
HVAC Companies That Trust Lokal
to Boost Their Local Presence
“Our leads have tripled.”
“First page results. Hooray!”
“Very happy with Lokal.”
Why Lokal for Local Service Ads?
The Google Guaranteed, Google Screened, or License verified by Google badge boosts your credibility and first-time customers’ trust, nudging them to choose you over competitors. Here are five more reasons why we’d make a great agency to partner with.
Scorecards
Understand your cost per lead, total spend, and your customer acquisition costs.
Dedicated Support Team
Our team comprises HVAC Google LSA experts, copywriters, web designers, and developers to ensure your success.
Regular Ad Performance Reviews
Conduct monthly reviews of your ad campaigns to refine your Google LSA strategy and maximize ROI.
Deep Knowledge of Google Ranking Factors
Our experts understand Google’s 200+ ranking factors so we can optimize and improve your campaign performance.
Results-Oriented Approach
We focus on delivering results, ensuring that your HVAC business is visible to high-intent searchers who are likely to become customers.
Full Service Digital Marketing
We are a full-service digital marketing agency with 20+ years of experience helping contractors and companies like yours attract and convert more local customers.
Hear from HVAC Companies like you
“Our Google LSA visibility continues to climb as do our leads. I refer Lokal to every contractor I know”
Shawn R., Owner,
Quick Fix Air Repair
“Our calls from LSA have increased 20x since working with Lokal.”
Nick M., Owner
Reliable Heating and Cooling
How Lokal Does Local Service Ads for HVAC Companies
With our expertise, your HVAC business will attract more customers with an actively managed Google LSA account and generate more leads resulting in more jobs booked.
Google Local Services Ads need to be managed properly. When done so, they can yield high ROI for your business.
1. Account Setup and Profile Optimization
If you don’t already have a Google LSA account, we’ll create one for you, along with a Local Services Ads account.
Then, we’ll optimize both with critical business details like your name, address, phone number (NAP), business hours, website link, licenses, Google Support tickets, etc.
This way, potential clients can discover your business online, quickly access critical business details, read what customers say about you, and see actual photos of your work.
2. Google Guarantee or Google Screened
Google Guarantee or Google Screened status enhances your credibility. We’ll ensure you pass background checks as well as manage your online reputation to maintain your status.
3. Optimization
Our paid search team focuses on dialing in your LSA account and making sure images are updated, service areas are correctly listed and optimized to generate targeted calls.
LSA needs to be continuously monitored, managed, and optimized to get the best ROI from your ad budget, and that’s what we help you do.
4. Ongoing Campaign Management and Optimization
We take a proactive approach to monitoring LSA’s performance and making changes that attract more clicks and sales. Our team of digital marketing experts creates and manages LSA campaigns to improve the performance of your overall HVAC Marketing.
Track Key Metrics: Such as impressions generated, absolute top impression, charged leads, not charged leads, and total spend. These allow us to gauge the success of the channel and improve it moving forward.
Test, Test, & Test: Test different strategies, such as zip codes, budgets, and bidding types to see which generates the most qualified leads.
Monitor: We’ll also monitor local HVAC competitors to learn what they are doing right or wrong.
HVAC Google LSA Case Study
Before Lokal, Reliable Heating and Cooling struggled to get any leads from Google LSA because their LSA ads were never appearing. Reliable now appears as the top results for local HVAC searches nearly 60% of the time.
Is Google Local Service Ads Worth It?
Why Invest in HVAC Google LSA?
- Nothing to lose–LSA is pay-per-lead (PPL). Unlike pay-per-click (PPC) PPL only charges when you get high-quality leads.
- All your competitors are bidding for those jobs, and you risk losing business to them if you’re not.
- LSA helps you reach an audience actively looking for your HVAC services, faster than SEO.
- Competing for clicks in local service ads is no different from competing for eyeballs with billboards, fliers, and paid ads.
- If you don’t invest in local service ads for your HVAC company, you’re leaving money on the table.
Why should I care about running paid search ads for my HVAC Company?
Visibility
Instant visibility and drive targeted traffic to your site
High Quality Leads
Attract higher-quality leads and boost your conversion rates
Boost Marketing
Complement your marketing efforts on social media platforms, email, and search engines
Control Over Budget
More control over your advertising budget—start small and increase as you see results
Reach Customers
LSA services for HVAC companies will help you reach more potential customers in your service area, especially in a competitive market
SEO is a long game, but with Local Service Ads, you can attract & convert leads instantly
Take the first step towards dominating your local market.
Frequently Asked Questions
Our Google Local Service Ads never show up
The number one reason the LSA ads aren’t showing up is because contractors believe that LSA is a very simple system and you can set it and forget it.
That is not the case.
LSA requires active management. Like all Google systems, you have to play Google’s game.
Don’t worry—Lokal can help your HVAC business start getting leads from LSA again. We can take a closer look at your LSA account settings and start managing them daily.
Your LSA visibility is directly correlated to the number of leads you get. Our ads team is here to ensure your Google LSA works correctly and generates leads to grow your business.
I keep increasing our LSA budget but don’t get any leads.
Generally speaking, this doesn’t have any impact on how many leads per week you’ll get.
Even if you can’t handle it, you could raise your budget to $10,000 / week, but you won’t get $10,000 worth of leads.
There’s a lot more to LSA than just increasing your budget. It requires active management, quick response times, and a bit of strategy.
I’m seeing my LSA ad when I search for my company name
That’s an easy one!
In your LSA account under Profile & Budget, there’s a toggle for “Direct Business Search”. Turn this off.
When this is enabled, it means when customers search for your business name, you’ll display an LSA ad for your business. If the customer clicks on that ad to call you, it’ll cost you $$$.
Instead, your organic search result or Google business profile should appear which will cost you nothing.
What kind of results can I expect to see from my LSA campaign?
Our ultimate goal is to improve your online presence and ensure you’re getting a good ROI.
With each LSA client we manage, we deliver measurable improvements in lead flow and booked calls for your HVAC business.
Our clients, like Reliable Heating and Cooling, have seen significant increases in phone calls and booked appointments after working with us for a few months.
How do you measure the success of Google Local Service Ad campaigns?
There are many ways to measure success. You’re in the captain’s chair, and we’ll determine success metrics (depending on your business goals) together before we start.
But typically, we measure success through a combination of key metrics, including
– Total calls generated
– Average cost-per-lead (CPL)
– Customer Acquisition Cost (CAC)
– Return on ad spend (ROAS)
– Impression Share
– Conversion tracking
While the focus tends to be on the number of leads generated and jobs booked, we really want to ensure you’re getting quality leads and understand your CAC.
We also provide a readily available dashboard with scorecards and daily reporting.
Monthly we provide more granular reports and can adjust the frequency to meet your needs.
Our reports include overviews of campaign performance, detailed monthly breakdowns of key metrics, and digestible scorecards to help optimize subsequent campaigns.
What do I do if my HVAC LSA campaign performs poorly?
You could:
– Analyze your performance data to see what could be wrong, this includes: response times, missed calls, ad impression share, budget cost-per-lead (CPL), and cost-per-acquisition.
– Reviews play a role, make sure you’re consistently getting new reviews each week
– Optimize your images
– Make sure your schedule is right and there are CSRs to answer the phone promptly
Or hire an HVAC digital marketing company with advanced tools and strategies to do the work for you, so you can focus on satisfying and retaining loyal customers.
Lokal’s ads team stays on top of the Google LSA trends and will keep you abreast of any penalties and algorithm changes occurring in the digital marketing landscape.
Should I do Search Engine Optimization, Paid Search, or Both?
There is no one-size-fits-all when it comes to HVAC online marketing. We recommend integrating your local service ads with as many digital marketing channels as your budget allows.
Will your team use AI tools like chatGPT or Google Bard to create ad copy?
Absolutely not. Our team uses AI tools for research only. Using text generated from generative AI tools verbatim can harm your ad’s visibility on Google, plus they lack human touch.
Will you do all Local Service Ads for our HVAC company?
We can handle as much or as little of the Google LSA process as you like!
What kinds of clients can you help the most?
If you provide home services and need to develop an effective Local Service Ads strategy, create compelling ad copies, and manage all your paid search advertisements, we got you!
We specialize in Google LSA for HVAC companies, as well as,
– Plumbers
– Roofers
– Contractors
– Garage Doors Installers & Repair
Do you optimize our older ad campaigns?
If you are engaged with us, we analyze what should be happening. If your ads are doing well, we leave it alone. If your search engine rankings (SERPs) aren’t doing well, we’ll test new ideas and new copy to improve rankings, attract potential clients, and boost conversions.
How will I know if the Google LSA strategies are working for my HVAC business?
There are many ways to measure success. You’re in the captain’s chair, and we’ll determine success metrics (depending on your business goals) together before we start. We’ll use report results as frequently as you like (monthly reports are fairly common) and develop strategies to boost your Google Local Service Ads performance.
Will there be extra fees for work not in the marketing plan?
We usually cover everything upfront. Sometimes, there are special technical issues we might not have known about beforehand that make your ads perform poorly. So, we occasionally charge for special development when needed. But you’ll get quoted before we start.
Do you have minimum contracts?
We’re month-to-month. Period. Local Service Ads for HVAC companies require time and resources. If you want to go BIG and stay on top, it will be a commitment.
Can I get an estimate right now?
Absolutely. Give us a ring at (844) LOKAL-HQ or review pricing, we are very transparent about how we charge everyone.
More questions? Get them answered in your free marketing plan
How Can We Help?
Take the first step towards
dominating your local market.
Local Service Ads packages start at $750 / month. More questions? Get answers and a free proposal.