The Best HVAC SEO Companies To Consider In 2024

We rounded up the nine best HVAC SEO companies, detailing the services they offer, and who they are best suited for. 

Our research focused on three criteria:

• The specific services they offer HVAC customers
• Their expertise (if they have a proven track record serving HVAC businesses)
• What customers say about them

We also include tips on how to choose the right HVAC SEO company for your business.  

9 best HVAC SEO companies

Here’s our verdict in no particular order:

Company Name	Best For	SEO Services	Pricing
Thrive	HVAC businesses in multiple locations that want to improve their online visibility	Local SEO Technical SEO Franchise SEO Link Building Web Design Content Writing PPC Video Marketing Search Engine Marketing (SEM) Online Reputation Management Nextdoor Local Business Advertising	Undisclosed
Lokal	HVAC businesses at any stage of growth who want conversion focused SEO strategies developed based on data  and helpful content for customers	SEO Content Creation Paid Advertising Website Design (support and hosting) Local SEO GBP Optimization & Management Local Listing Local Link Building Google Local Service Ads Branding Content Marketing Original Imagery Management	Marketing services for both SEO and Paid Ads start at $750/month Custom Website Design packages start at $375/month GBP Optimization – $250/month Website Hosting packages start at $33/month Website Support packages begin at $137/month.
HVAC Webmasters	New businesses looking to improve their local rankings and search traffic through organic search	Google Maps optimization Content marketing Website design PPC marketing SEO	Undisclosed
WEBFX	Midsize and enterprise brands with a big budget to achieve their marketing goals.	Local SEO Content Marketing Video Marketing PPC Management Services Online Review Management	SEO services start at $2,500 per month Content marketing starts at $1800
Blue Corona	HVAC companies who want to use multiple marketing channels and have a big budget to hit their goals.	Search Engine Optimization (SEO) Pay Per Click (PPC) Google Local Services Ads Local SEO Yelp Ads Web Design Lead Recovery Website Chat Services Lead Capture Live Reputation Management	SEO audits usually cost between $2,500 and $3,500 For ongoing SEO, it can range from $1,500 to $20,000, depending on whether you have your own SEO team
Scorpion	Small HVAC businesses that have single or multiple locations.	Content Marketing Paid Advertising Search Engine Ranking Video Marketing Review Monitoring	Undisclosed
Hook Agency	HVAC businesses that earn over $2 million in revenue	Search-optimized content Link building Technical SEO	Custom website services cost $1,665 per month or $20,000 annually SEO services come in at $4,000 per month or $48,000 annually PPC management costs $2,000 per month or $24,000 annually
LocaliQ	Startup home service businesses that want to enhance their online visibility and reach a local audience	Online reputation management Business Listings management SEO Search Ads Display Ads Video Ads	Undisclosed
Mediagistic	Larger HVAC companies with the budget to make the most of their paid advertising services	Strategy Development Website Creation Inbound Lead Generation Paid Search Advertising Business Directory Listings Mobile Advertising	Undisclosed

HVAC Marketing Agencies with SEO Specialties

Let’s look at each agency in detail.

1. Thrive Agency 

Expertise and Scope

Thrive positions itself as a full-service digital marketing agency. 

Founded in 2005, the company offers SEO, SEM, and PPC services to help HVAC businesses increase search traffic, qualified leads, and conversions. 

One thing that sets Thrive Agency apart is its franchise HVAC SEO services, which ensure home service companies appear in local search results for individual locations. 

For example, if your business has multiple locations within the US, franchise SEO optimizes your site for location-based or geo-targeting keywords, manages your Google My Business listings, and ensures consistency in contact information across all locations.

Thrive also offers online reputation management services to improve your local search rankings and a customer’s first impression of your business. Specific search-related services the HVAC SEO company offers include:

• Local SEO
• Technical SEO
• Franchise SEO
• Link Building
• Web Design
• Content Writing
• PPC Marketing
• Video Marketing
• Search Engine Marketing (SEM)
• Online Reputation Management
• Nextdoor Local Business Advertising 

You have to contact the team to get a quote, as its pricing is not published online. 

Ownership

Privately owned and operated by Matt Bowman.

Our Take

Thrive Agency is ideal for home service businesses with franchises that want to improve their online visibility and rankings for individual locations or expand their reach across various locations through Nextdoor ads.

2. Lokal

Expertise and Scope

Lokal is a specialized HVAC digital marketing agency for home service companies that helps to increase HVAC contractor’s online visibility, customer trust, qualified leads, and revenue. 

The primary mission of Lokal is to help HVAC owners focus efforts on a few targeted service areas to create market dominance and increase market share in zip code nearest to their headquarters and physical locations.

Our sister company, Gulo Solutions, has invested over 20 years in helping clients with $200M+ revenue, such as i-Health consumer brands, Dell, Havard, Zumbiel Packaging, and the Center for Disease Control and Prevention (CDC).

The same team brings over 20 years of experience into Lokal to help HVAC businesses grow and achieve similar results. 

Instead of relying solely on competitor research, we review your business objectives and customer data and conduct thorough market research to identify the best-fit marketing channels and campaigns for your brand. 

Lokal focuses on what’s right for HVAC contractors at the right time. What’s good for a $500K business is not what’s going to be good for a $5M business. Similarly, what’s right for a $5M HVAC contractor might be drastically different from a contractor with $15M in revenue.

Depending on your business’ growth stage and goals, we offer:

• Pain point HVAC SEO audit, strategy, and execution
• Local SEO and Local Link Building
• Content Creation
• Paid Advertising
• Google Local Service Ads
• Branding
• Website Design (support and hosting)
• Original imagery management
• Local Listing and Google Business Profile management
• Google Business Profile optimization

What sets Lokal apart is our commitment to transparency.

We share our processes and playbooks so you know exactly how much you spend monthly and measure how many leads become sales.

You also get direct access to a dedicated account manager during business hours. 

For pricing, marketing services start at $750/month, including SEO and Paid Ads.  Custom Website Design starts at $375/month, while Website Hosting packages start at $33/month. And Website Support services begin at $137/month. More on Lokal’s pricing can be found on the website.

Ownership

Privately owned and operated by Zachary Wilson and Fred Simmons.

Our Take

Lokal is the perfect choice for small HVAC businesses to companies who are late stage and in growth mode. It’s best suited for those who want to create data-driven digital marketing strategies to grow their revenue.

We’re so confident in our results that we don’t lock you into long contracts. 

You can try our services with our flexible month-to-month pricing, which offers competitive rates, and see the results for yourself before deciding.

3. HVAC Webmasters 

Expertise and Scope

HVAC Webmasters offer local SEO and PPC marketing services to HVAC contractors.

Founded in 2013, the agency primarily focuses on helping its customers rank for local keywords and generate qualified leads.

HVAC Webmasters also offers additional services such as web design and reputation management. Its SEO services include:

• Google Maps optimization
• Content marketing
• Website design
• PPC marketing
• SEO

You have to contact the team to get a quote, as pricing is not published online. 

Ownership

Privately owned and operated by Nolen Walker.

Our Take

HVAC Webmasters is a great choice for new (small) businesses looking to improve their local rankings and search traffic through organic search.

4. WEBFX 

Expertise and Scope

WebFX describes itself as a tech-enabled digital marketing solutions provider.

The company offers SEO, PPC, and web design services to help HVAC businesses reach their target audience and generate more revenue.

It also helps businesses create a local SEO plan, optimize their Google Business Profile listing, and use relevant local keywords to drive more traffic to their site.

Its SEO services include:

• Local SEO
• Content Marketing
• Video Marketing
• PPC Management Services
• Online Review Management

We don’t have pricing data for all their services, but its SEO services start at $2,500 per month, and content marketing starts at $1800. For PPC, you have to contact the team.

Ownership

Private Equity-Backed–owned and operated by Trilantic North America.

Our Take

WebFX is great for mid-sized and enterprise brands with a big budget to achieve their marketing goals.

5. Blue Corona 

Expertise and Scope

Blue Corona is a marketing agency for home service companies. 

Founded in 2007, the company helps local businesses in various home services industries, including HVAC, landscaping, electrical, and roofing, to generate sales.

One thing that sets Blue Corona apart is its Yelp Ads offering. Blue Corona’s Yelp advertising services help HVAC brands increase visibility and generate more message leads and phone calls from Yelp.

Its lead recovery service lets you avoid losing out on phone leads and reminds your sales reps to follow up on potential customers.

Depending on your needs, budget, and growth stage, they offer a mix of SEO solutions:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Google Local Services Ads
• Local SEO
• Yelp Ads
• Web Design
• Lead Recovery
• Website Chat Services
• Lead Capture Live
• Reputation Management

We don’t have pricing data for all their services, but the website states that SEO audits usually cost between $2,500 and $3,500. 

For ongoing SEO, it can range from $1,500 to $20,000, depending on whether you have your own SEO team.

Ownership

Private Equity-Backed–owned and operated by EverService Holdings.

Our Take

Blue Corona is ideal for HVAC companies who want to use multiple marketing channels and have a big budget to hit their goals. It’s also a good choice for companies looking to pair lead recovery and live lead capture services with their SEO efforts.

6. Scorpion 

Expertise and Scope

Scorpion serves a wide range of industries, including healthcare, law firms, multi-location brands, and home service businesses. 

Since 2001, the company has helped business owners increase their revenue.

A major differentiator for the brand is its AI chat, Ranking.ai. The company uses the tool to help HVAC businesses rank higher on the search results page.

 Scorpion also offers:

• Content Marketing
• Paid Advertising
• Search Engine Ranking
• Video Marketing
• Review Monitoring 

Ownership

Private Equity-Backed–owned and operated by Bregal Sagemount.

Our Take

Scorpion is a good choice for small HVAC businesses that have single or multiple locations.

7. Hook Agency 

Expertise and Scope

Founded in 2012, Hook Agency specializes in custom web design, SEO, and paid ad management, mainly for roofing and home service companies. They also create personalized websites to help HVAC businesses get more leads.

What’s unique about them is that they regularly meet with HVAC clients to show real-time data, helping them keep track of how much they’re spending and their ROI.

Its SEO service includes search-optimized content, link building, and technical SEO. 

For pricing, custom website services cost $1,665 per month or $20,000 annually, SEO services come in at $4,000 per month or $48,000 annually, and PPC management costs $2,000 per month or $24,000 annually. 

Ownership

Privately owned and operated by Tim Brown and his wife Bea Bonte.

Our Take

Hook Agency is ideal for HVAC businesses that earn $2 million+ in revenue, as they have the budget to work with the company.

8. LocaliQ

Expertise and Scope

LocaliQ (formerly ReachLocal) helps small businesses in various industries, including HVAC, to increase visibility in local search results. 

Founded in 2004, the company uses a blend of local SEO, paid search, and media to drive online traffic. Its SEO services include:

• Online reputation management
• Business Listings management
• SEO
• Search Ads
• Display Ads
• Video Ads

LocaliQ also has a marketing dashboard where you can get a bird’s eye view of your leads and access reports. 

Ownership

Formerly VC-Baked–now owned by the parent company Gannett Company.

Our Take

LocaliQ is best suited for small home service businesses that want to enhance their online visibility and reach a local audience.

9. Mediagistic 

Expertise and Scope

Mediagistic positions itself as a company that provides full-service advertising for local home service businesses.

Founded in 1999, the agency combines traditional advertising and SEO to help HVAC companies, both big and small, connect with potential customers online and offline. 

It has a team that helps with buying advertising space on platforms like cable TV, radio, and cinema. Its SEO services include:

• Strategy Development
• Website Creation
• Inbound Lead Generation
• Paid Search Advertising
• Business Directory Listings
• Mobile Advertising

Ownership

Privately owned and operated by Andre Carollo.

Our Take

Mediagistic is a great choice for larger HVAC companies with the budget to make the most of their paid advertising services.

How to Choose the Right HVAC SEO Agency for your business

To find and choose the best HVAC SEO company for your needs,

• Clearly define what you want to achieve—do you want to increase organic traffic or paid conversions, improve local search visibility, or generate more leads?
• Research and make a list of potential HVAC SEO companies that serve the HVAC industry, then visit their sites to learn more about their services and expertise
• Read online reviews or reach out directly to past clients to assess the business’s reputation with customers
• Ask for examples of successful projects these HVAC SEO companies have handled or check their site to read published case studies. If they’re new, request references from their previous work, even if it’s from clients in different industries
• Look at case studies for evidence of improved rankings, increased organic traffic, and lead generation while examining case studies or customer success stories
• Ask them for a breakdown of their SEO processes and how they provide updates and reports on the performance of marketing campaigns
• Request detailed pricing information that outlines services, costs, and any potential additional charges, then compare with other HVAC SEO companies
• Pay close attention to contract terms, including the duration of the relationship, termination policies, and any guarantees or commitments
• Propose a pilot project or a trial period to gauge their performance 

What should I ask while looking for the best HVAC SEO company?

When evaluating HVAC SEO companies’ expertise and suitability for your business, here are 12 critical questions to ask before making a decision: 

• How long have you been in the SEO industry?
• Do you specialize in serving HVAC companies?
• What specific SEO strategies and tactics do you use to improve rankings for local and industry keywords as well as organic traffic for your clients?
• Can you provide case studies of past HVAC clients you’ve worked with? 
• What tools do you use to identify relevant and high-performing keywords?
• What is your approach to acquiring high-quality backlinks?
• How do you handle local SEO to target clients in specific regions?
• Do you offer content creation services? If yes, how do you ensure the content is optimized for SEO?
• What analytics tools do you use to track SEO performance?
• How often will you provide reports, and what metrics will define success?
• Can you provide a rough timeline for when we should expect to see improvements in our organic rankings and traffic?
• How do you ensure our HVAC website is optimized for mobile devices?

Ready to increase your search traffic, build trust with customers, and land new and repeat business? Book a free consultation, and let’s take it from there.

FAQs about HVAC SEO companies