The Best HVAC SEO Companies While Planning For 2024

SEO

We rounded up the nine best HVAC SEO companies, detailing the services they offer, and who they are best suited for. 

Our research focused on three criteria:

  • The specific services they offer HVAC customers
  • Their expertise (if they have a proven track record serving HVAC businesses)
  • What customers say about them

We also include tips on how to choose the right HVAC SEO company for your business. 

Here’s our verdict (in no particular order):

Company NameBest ForSEO Services Pricing
ThriveHVAC businesses in multiple locations that want to improve their online visibilityLocal SEOTechnical SEO
Franchise SEO
Link Building
Web Design
Content Writing
PPC Video Marketing
Search Engine Marketing (SEM)
Online Reputation Management
Nextdoor Local Business Advertising 
Undisclosed
LokalHVAC businesses at any stage of growth who want conversion focused SEO strategies developed based on data  and helpful content for customersSEO Content Creation
Paid Advertising
Website Design (support and hosting)
Local SEO
GBP Optimization & Management
Local Listing and Local Link Building
Google Local Service Ads
Branding
Content Marketing
Original Imagery Management
Marketing services for both SEO and Paid Ads start at $750/month

Custom Website Design packages start at $375/month

GBP Optimization – $250/month

Website Hosting packages start at $33/month

Website Support packages begin at $137/month.
HVAC WebmastersNew businesses looking to improve their local rankings and search traffic through organic searchGoogle Maps optimization
Content marketing
Website design
PPC marketing
SEO
Undisclosed
WEBFXMidsize and enterprise brands with a big budget to achieve their marketing goals.Local SEO
Content Marketing
Video Marketing
PPC Management Services
Online Review Management
SEO services start at $2,500 per month

Content marketing starts at $1800
Blue CoronaHVAC companies who want to use multiple marketing channels and have a big budget to hit their goals.Search Engine Optimization (SEO)
Pay Per Click (PPC)
Google Local Services Ads
Local SEO
Yelp Ads
Web Design
Lead Recovery
Website Chat Services
Lead Capture Live
Reputation Management
SEO audits usually cost between $2,500 and $3,500

For ongoing SEO, it can range from $1,500 to $20,000, depending on whether you have your own SEO team
ScorpionSmall HVAC businesses that have single or multiple locations.Content Marketing
Paid Advertising
Search Engine Ranking
Video Marketing
Review Monitoring 
Undisclosed
Hook AgencyHVAC businesses that earn over $2 million in revenueSearch-optimized content
Link building
Technical SEO
Custom website services cost $1,665 per month or $20,000 annually

SEO services come in at $4,000 per month or $48,000 annually

PPC management costs $2,000 per month or $24,000 annually
LocaliQStartup home service businesses that want to enhance their online visibility and reach a local audienceOnline reputation management
Business Listings management
SEO
Search Ads
Display Ads
Video Ads
Undisclosed
MediagisticLarger HVAC companies with the budget to make the most of their paid advertising servicesStrategy Development
Website Creation
Inbound Lead Generation
Paid Search Advertising
Business Directory Listings
Mobile Advertising
Undisclosed

What is HVAC SEO?

HVAC SEO is a digital marketing strategy that makes your business rank higher on the search results page when people look for HVAC services within your area. This way, you drive more targeted traffic — people with higher intent to request a quote or book an appointment — and increase your chances of turning them into clients.

How long does it take for SEO to work and show measurable results?

It takes 3-6 months for SEO to show results, according to Ahrefs’ recent survey

While you may start seeing initial improvements, SEO is a long game. Lots of factors influence the timeline for results, such as the competitiveness of local and industry keywords, your website health score, content quality, and algorithm updates. 

Can I do SEO on my own?

Yes, you can certainly do HVAC SEO on your own. However, it requires time, effort, and a good understanding of HVAC marketing best practices on key channels such as SEO, social media, content marketing, paid advertising, and email marketing. 

What should I ask while shopping for an SEO company?

When evaluating an SEO company’s expertise and suitability for your business, here are 12 critical questions to ask before making a decision: 

  • How long have you been in the SEO industry?
  • Do you specialize in serving HVAC companies?
  • What specific SEO strategies and tactics do you use to improve rankings for local and industry keywords as well as organic traffic for your clients?
  • Can you provide case studies of past HVAC clients you’ve worked with? 
  • What tools do you use to identify relevant and high-performing keywords?
  • What is your approach to acquiring high-quality backlinks?
  • How do you handle local SEO to target clients in specific regions?
  • Do you offer content creation services? If yes, how do you ensure the content is optimized for SEO?
  • What analytics tools do you use to track SEO performance?
  • How often will you provide reports, and what metrics will define success?
  • Can you provide a rough timeline for when we should expect to see improvements in our organic rankings and traffic?
  • How do you ensure our HVAC website is optimized for mobile devices?

9 Best HVAC SEO Companies to Consider

Let’s look at each agency in detail.

1. Thrive Agency 

Thrive Website

Expertise and Scope

Thrive positions itself as a full-service digital marketing agency. 

Founded in 2005, the company offers SEO, SEM, and PPC services to help HVAC businesses increase search traffic, qualified leads, and conversions. 

One thing that sets Thrive Agency apart is its franchise SEO services, which ensure home service companies appear in local search results for individual locations. 

For example, if your business has multiple locations within the US, franchise SEO optimizes your site for location-based keywords, manages your Google My Business listings, and ensures consistency in contact information across all locations.

Thrive also offers online reputation management services to improve your local search rankings and a customer’s first impression of your business.

The SEO services they offer include:

  • Local SEO
  • Technical SEO
  • Franchise SEO
  • Link Building
  • Web Design
  • Content Writing
  • PPC Marketing
  • Video Marketing
  • Search Engine Marketing (SEM)
  • Online Reputation Management
  • Nextdoor Local Business Advertising 

You have to contact the team to get a quote, as its pricing is not published online. 

Key Results 

Our Take

Thrive Agency is ideal for home service businesses with franchises that want to improve their online visibility and rankings for individual locations or expand their reach across various locations through Nextdoor ads.

2. Lokal

Lokal Website

Expertise and Scope

Lokal is a specialized HVAC digital marketing agency for home service companies that helps to increase HVAC contractor’s online visibility, customer trust, qualified leads, and revenue. 

The primary mission of Lokal is to help HVAC owners focus efforts on a few targeted service areas to create market dominance and increase market share in zip code nearest to their headquarters and physical locations.

Our sister company, Gulo Solutions, has invested over 20 years in helping clients with $200M+ revenue, such as i-Health consumer brands, Dell, Havard, Zumbiel Packaging, and the Center for Disease Control and Prevention (CDC).

The same team brings over 20 years of experience into Lokal to help HVAC businesses grow and achieve similar results. 

Instead of relying solely on competitor research, we review your business objectives and customer data and conduct thorough market research to identify the best-fit marketing channels and campaigns for your brand. 

Lokal focuses on what’s right for HVAC contractors at the right time. What’s good for a $500K business is not what’s going to be good for a $5M business. Similarly, what’s right for a $5M HVAC contractor might be drastically different from a contractor with $15M in revenue.

Depending on your business’ growth stage and goals, we offer:

What sets Lokal apart is our commitment to transparency.

We share our processes and playbooks so you know exactly how much you spend monthly and measure how many leads become sales.

You also get direct access to a dedicated account manager during business hours. 

For pricing, marketing services start at $750/month, including SEO and Paid Ads.  Custom Website Design starts at $375/month, while Website Hosting packages start at $33/month. And Website Support services begin at $137/month. More on Lokal’s pricing can be found on the website.

Key Results 

  • Lokal helped Quick Fix Air Repair, a brand new HVAC company based in Pembroke Pines, Florida, grow from zero to about 30 Marketing Qualified Leads (MQLs) in one month using Local SEO, PPC, and a custom website design.
  • Visit Lokal for more details.

Our Take

Lokal is the perfect choice for small HVAC businesses to the big boys who are late stage and in growth mode. It’s best suited for those who want to create data-driven digital marketing strategies to grow their revenue.

We’re so confident in our results that we don’t lock you into long contracts. 

You can try our services with our flexible month-to-month pricing, which offers competitive rates, and see the results for yourself before deciding.

Need help building trust with potential customers online?

3. HVAC Webmasters 

HVAC Webmaster Website

Expertise and Scope

HVAC Webmasters offer local SEO and PPC marketing services to HVAC contractors.

Founded in 2013, the agency primarily focuses on helping its customers rank for local keywords and generate qualified leads.

HVAC Webmasters also offers additional services such as web design and reputation management. Its SEO services include:

  • Google Maps optimization
  • Content marketing
  • Website design
  • PPC marketing
  • SEO

You have to contact the team to get a quote, as pricing is not published online. 

Key Results 

  • Helped Solace Heating & Air rank in the top 10 on Google for 1,000+ local keywords and increased clickthrough rates by 1,185.71% through SEO.
  • Visit HVAC Webmasters for more details.

Our Take

HVAC Webmasters is a great choice for new (small) businesses looking to improve their local rankings and search traffic through organic search.

4. WEBFX 

WebFX Website

Expertise and Scope

WebFX describes itself as a tech-enabled digital marketing solutions provider.

The company offers SEO, PPC, and web design services to help HVAC businesses reach their target audience and generate more revenue.

It also helps businesses create a local SEO plan, optimize their Google Business Profile listing, and use relevant local keywords to drive more traffic to their site.

Its SEO services include:

  • Local SEO
  • Content Marketing
  • Video Marketing
  • PPC Management Services
  • Online Review Management

We don’t have pricing data for all their services, but its SEO services start at $2,500 per month, and content marketing starts at $1800. For PPC, you have to contact the team.

Key Results 

  • Helped Maryland Sunrooms increase paid ad conversions by 670% and 321% decrease in cost per lead through PPC, SEO, and content marketing.
  • Visit WEBFX for more details.

Our Take

WebFX is great for mid-sized and enterprise brands with a big budget to achieve their marketing goals.

5. Blue Corona 

Blue Corona Website

Expertise and Scope

Blue Corona is a marketing agency for home service companies. 

Founded in 2007, the company helps local businesses in various home services industries, including HVAC, landscaping, electrical, and roofing, to generate sales.

One thing that sets Blue Corona apart is its Yelp Ads offering. 

Blue Corona’s Yelp advertising services help HVAC brands increase visibility and generate more message leads and phone calls from Yelp.

Its lead recovery service lets you avoid losing out on phone leads and reminds your sales reps to follow up on potential customers.

Depending on your needs, budget, and growth stage, they offer a mix of SEO solutions:

  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Google Local Services Ads
  • Local SEO
  • Yelp Ads
  • Web Design
  • Lead Recovery
  • Website Chat Services
  • Lead Capture Live
  • Reputation Management

We don’t have pricing data for all their services, but the website states that SEO audits usually cost between $2,500 and $3,500. 

For ongoing SEO, it can range from $1,500 to $20,000, depending on whether you have your own SEO team

Key Results 

  • Blue Corona helped Blind & Sons, Inc., an Ohio-based HVAC company, increase leads by 252% from PPC and 54% from SEO.
  • Visit Blue Corona for more details.

Our Take

Blue Corona is ideal for HVAC companies who want to use multiple marketing channels and have a big budget to hit their goals. It’s also a good choice for companies looking to pair lead recovery and live lead capture services with their SEO efforts.

6. Scorpion 

Scorpion Website

Expertise and Scope

Scorpion serves a wide range of industries, including healthcare, law firms, multi-location brands, and home service businesses. 

Since 2001, the company has helped business owners increase their revenue.

A major differentiator for the brand is its AI chat, Ranking.ai. The company uses the tool to help HVAC businesses rank higher on the search results page.

 Scorpion also offers:

  • Content Marketing
  • Paid Advertising
  • Search Engine Ranking
  • Video Marketing
  • Review Monitoring 

Key Results 

  • Scorpion helped Winters Home Services increase its total leads by 35%, advertising leads by 30%, and organic web traffic by 2,470%.
  • Visit Scorpion for more details.

Our Take

Scorpion is a good choice for small HVAC businesses that have single or multiple locations.

7. Hook Agency 

Hook Agency Website

Expertise and Scope

Founded in 2012, Hook Agency specializes in custom web design, SEO, and paid ad management, mainly for roofing and home service companies. They also create personalized websites to help HVAC businesses get more leads.

What’s unique about them is that they regularly meet with HVAC clients to show real-time data, helping them keep track of how much they’re spending and their ROI.

Its SEO service includes search-optimized content, link building, and technical SEO. 

For pricing, custom website services cost $1,665 per month or $20,000 annually, SEO services come in at $4,000 per month or $48,000 annually, and PPC management costs $2,000 per month or $24,000 annually. 

Key Results 

  • Aquarius, an HVAC company, got a 54% increase in keywords for location service pages and 3,950 clicks for the ‘heat pumps’ keyword in about ten weeks with Hook Agency’s technical SEO service.
  • Visit Hook Agency for more details.

Our Take

Hook Agency is ideal for HVAC businesses that earn $2 million+ in revenue, as they have the budget to work with the company.

8. LocaliQ

Localiq Website

Expertise and Scope

LocaliQ (formerly ReachLocal) helps small businesses in various industries, including HVAC, to increase visibility in local search results. 

Founded in 2004, the company uses a blend of local SEO, paid search, and media to drive online traffic. Its SEO services include:

  • Online reputation management
  • Business Listings management
  • SEO
  • Search Ads
  • Display Ads
  • Video Ads

LocaliQ also has a marketing dashboard where you can get a bird’s eye view of your leads and access reports. 

Key Results 

Our Take

LocaliQ is best suited for small home service businesses that want to enhance their online visibility and reach a local audience.

9. Mediagistic 

Mediagistic website

Expertise and Scope

Mediagistic positions itself as a company that provides full-service advertising for local home service businesses.

Founded in 1999, the agency combines traditional advertising and SEO to help HVAC companies, both big and small, connect with potential customers online and offline. 

It has a team that helps with buying advertising space on platforms like cable TV, radio, and cinema. Its SEO services include:

  • Strategy Development
  • Website Creation
  • Inbound Lead Generation
  • Paid Search Advertising
  • Business Directory Listings
  • Mobile Advertising

Key Results 

Our Take

Mediagistic is a great choice for larger HVAC companies with the budget to make the most of their paid advertising services.

How to Choose the Right HVAC SEO Agency for your business

To find and choose the best HVAC SEO company for your needs,

  • Clearly define what you want to achieve—do you want to increase organic traffic or paid conversions, improve local search visibility, or generate more leads?
  • Research and make a list of potential companies that serve the HVAC industry, then visit their sites to learn more about their services and expertise
  • Read online reviews or reach out directly to past clients to assess the business’s reputation with customers
  • Ask for examples of successful HVAC projects they’ve handled or check their site to read published case studies. If they’re new, request references from their previous work, even if it’s from clients in different industries
  • Look at case studies for evidence of improved rankings, increased organic traffic, and lead generation while examining case studies or customer success stories
  • Ask the company for a breakdown of their SEO process and how they provide updates and reports on the performance of marketing campaigns
  • Request detailed pricing information that outlines services, costs, and any potential additional charges, then compare with other HVAC SEO companies
  • Pay close attention to contract terms, including the duration of the relationship, termination policies, and any guarantees or commitments
  • Propose a pilot project or a trial period to gauge their performance 

Ready to increase your search traffic, build trust with customers, and land new and repeat business? Book a free consultation, and let’s take it from there.

FAQs about HVAC SEO services

Who is the best SEO service provider?

The best SEO service provider depends on your industry, goals, budget, and needs, as there’s no one-size-fits-all agency. However, here is a list of 10 well-known and reputable HVAC SEO companies that have a strong track record in the industry:
– Hook Agency
– Lokal
– HVAC Webmasters 
– Thrive Agency
– Blue Corona
– First Page Sage
– WEBFX
– LocaliQ
– Mediagistic
– CI Web Group

How do I know if my SEO company is good?

Your SEO company is doing a good job if your site:
– Appears in local results when prospects search for HVAC services in your area
– Sees a consistent increase in organic traffic from your service area
– Ranks well for relevant HVAC keywords, such as “HVAC services near me” 
– Sees increased inquiry calls, quote requests, and appointment schedules

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