18 Best HVAC Website Examples (with tips to improve yours and boost conversions)

Cluttered text, hidden value propositions, 404-page-not-found, poor mobile-friendliness, site-not-secure notifications…UX issues like these create friction and stop visitors from completing a desired action on your site. And 3 out of 4 people who leave after a bad user experience rarely return.

The best HVAC websites:

  • Load fast
  • Have a beautiful visual design 
  • Include helpful content that’s easily scannable
  • Are responsive on mobile phones, tablets, as well as desktops
  • Help customers easily find what they need while guiding them to take action

You can learn from some of the top HVAC websites to eliminate barriers that stop visitors from converting and avoid losing high-intent leads. 

If you’re looking for creative ideas from the best HVAC websites in the United States, you’re on the right page. In this piece, we share 18 of the best HVAC websites in the country and tips to improve yours and get more conversions. 


One of the metrics Google measures website page speeds with is the Largest Contentful Paint (LCP).

It is an essential stable Core Web Vital metric that measures when the web page’s main content has likely loaded. 

It shows “the render time of the largest image or text block visible within the viewport” in proportion to when the page began to load. Google recommends an average LCP of 2.5 or less to create a good user experience. 

We measured website speeds using LCP in this article.

LCP in a nutshell

Best 18 HVAC Websites in the Country

Company nameStrong pointsLCP
Command ComfortHelpful, search-optimized FAQ page and homepage FAQ section that addresses common customer concerns and improves SEOLCP: 2.1 seconds (mobile) and 0.8 seconds (desktop)
Sila Heating, Cooling, Plumbing, and ElectricalSearch-optimized copy that targets service areas, making it easy for local searchers to find Sila onlineLCP: 2 seconds (mobile) and 1.6 seconds (desktop)
Summit Heating and CoolingThe About Us section shares social projects that resonate with local customers, can attract leads, and boost brand loyaltyLCP: 2 seconds (mobile) and 2.4 seconds (desktop)
Atlantic Heating and Air ConditioningAccessibility options that allow users with disabilities to navigate the site and find what they need quickly.LCP: 1.3 seconds (desktop)
Indoor ExpertsUses good visual hierarchy to make site content readable and easy to navigate.LCP: 2.1 seconds (mobile) and 0.7 seconds (desktop)
Quigley ACCreative HVAC website with a clean design that shows discounts as coupons — fits the local money-saving shopping cultureLCP: 3.5 seconds (mobile) and 2.6 seconds (desktop)
4 Seasons HVAC ProScannable web copy on the homepage with whitespace, icons, and snippetsLCP: 13.5 seconds (mobile) and 2.9 seconds (desktop)
Clark Heating Air Conditioning and PlumbingSocial proof with visuals of customer logos and customer reviews to build trust, influence buying choices, and increase conversions and sales.LCP: 13.6 seconds (mobile) and 1.9 seconds (desktop)
Trilogy AC Heating and CoolingMulti-lingual media content that targets locals in the area who speak Spanish, increasing the chances of conversionsLCP: 7.7 seconds (mobile) and 2.4 seconds (desktop)
Carini Home ServicesEmbeds a local news feature video to present the brand’s relevance and credibility in the local community, leading to increased trust and patronage from local customers.LCP: 3.7 seconds (mobile) and 3.4 seconds (desktop)
Reliant Air ConditioningExceptional creativity and brand consistency in the use of colors, comic HVAC web design, and superhero mascot improve memorabilityLCP: 2.3 seconds (mobile) and 2 seconds (desktop)
Oasis Heating and CoolingSimple Contact Us page providing several contact oSimple Contact Us page that provides several contact options for customers to reach their team easilyLCP: 5.0 seconds (mobile) and 1.8 seconds (desktop)
Williams MechanicalAssociating the brand with memories from the past (Vintage website design) to evoke fond memories and feelings of comfort among target customersLCP: 4.8 seconds (mobile) and 1.1 seconds (desktop)
The Air Co. Air Conditioning and HeatingCustom video portfolio that shows expertise and increases user engagementLCP: 8.0 seconds (mobile) and 2.5 seconds (desktop)
Season Control Heating and Air ConditioningUpdated search-optimized blog, which improves chances of ranking, attracts qualified leads, and converts new customersLCP: 4.2 seconds (mobile) and 1.7 seconds (desktop)
Thermal servicesTabulated pricing packages that help customers easily know the price and deliverables of offers and increase sign-ups and conversionsLCP: 1.8 seconds (mobile) and 2 seconds (desktop)
Ken’s HVAC/R ServiceCareer page to attract local talent and improve the quality of the business teamLCP: 10.8 seconds (mobile) and 3.2 seconds (desktop)
FL HVAC ServicesOnline store that lets customers checkout without signing up, simplifying the shopping process and potentially increasing salesLCP: 15.6 seconds (mobile) and 4.0 seconds (desktops)

Top HVAC Websites in the US

1. Command Comfort

Command FAQ page

Why It Stands Out: Effective FAQ Page and Section

Command Comfort offers detailed responses to common customer queries to show they understand their pain points and build initial trust. 

FAQ pages allow you to answer common sales questions and objections in the minds of customers and prospects before an in-person meeting. 

That way, you build trust early with buyers and potentially improve your conversion rates.

For example, Command Comfort’s FAQ page has a section that answers questions about HVAC unit maintenance frequency and costs. 

command comfort service faqs

HVAC systems are complex. 

Customers often have questions about installation, maintenance, and related topics and use search engines like Google to find answers.

Answering those questions increases your chances of ranking for long-tail keywords, especially in Google’s “People Also Ask” section.

The FAQ page also has a section that helps the reader choose the right HVAC contractor. It highlights key factors unique to Orange County, California, like checking for HVAC contractors’ licenses and insurance.

command comfort faqs

Including their service area helps search engines understand who’d find the content most relevant, potentially boosting Command Comfort’s local visibility.

command comfort faqs

Command Comfort also features a shorter FAQ section beneath the home page to help visitors choose the best type of AC for their needs.

They provide different AC options, a detailed guide, and a quiz to help visitors make their choices.

Command FAQ section on homepage

This way, visitors can easily identify the option that best suits their needs.

The downloadable guide and quiz act as lead magnets, collecting the visitor’s email and linking them to a sales rep.

command comfort quiz email

Your FAQ pages can rank for those search queries and attract free, targeted traffic. Apollo Home generated $20,000 worth of traffic from Google using FAQs.

Apolo Stats Graphic

To create effective FAQ pages:

  • Source frequently asked queries from your client-facing team members, Also Asked, and Google search suggestions.
  • Write questions on your website’s copy as headers (H2s and H3s). 
  • Answer the questions clearly and publish them on your homepage, an FAQ page, or beneath service landing pages.

2. Sila Heating Cooling Plumbing and Electrical

Sila Website copy optimized for local search

Sila strategically mentions its service area, Greater Boston, MA, in its service pages’ headings and main text. They do this using a question-and-answer format like “Is Your Greater Boston, Massachusetts Home’s Ductless Mini-Split System Making Strange Sounds?” or “Unusually High Usage on Your Greater Boston, MA Electrical Bills?”

sila faq section

Geo-targeting HVAC SEO keywords in your website’s copy can boost local SEO. It also helps prospects from metropolitan neighborhoods in your service area easily find you when searching for nearby HVAC brands with those keywords. 

Many HVAC brands appear on Google for search queries requesting HVAC services in a city, while fewer brands appear for search queries requesting HVAC services in metropolitan neighborhoods. 

For example, a search query for ‘AC repair in Atlanta’ shows 13 companies.

Google maps AC repair in Atlanta

But the query ‘AC repair in Wisteria Gardens, Georgia’ shows only four companies, thus improving their visibility 3X.

Google maps AC repair in Wisteria Gardens

How to Create Copy That’s Optimized for Local Search 

To create search-optimized copy:

  • Hyper-target the neighborhoods and communities in your service areas with local SEO to get the right traffic and qualified leads to your HVAC
  • Include geo-targeting keywords to target cities and neighborhoods in your service areas, such as:
    • City-specific keywords, like “Furnace maintenance  services in [City Name]”
    • Regional keywords, like “Central [State/Region] AC Repair”
    • District keywords, like “AC maintenance [Neighborhood/District]”

Add these keywords to heading tags and copy on service pages and location landing pages.

3. Summit Heating and Cooling

Summit Detailed About Us section

Why It Stands Out: Detailed About Us Section Shows Social Projects That Resonate With Local Customers

Readers visit your About Us page to learn more about your values, team, experience, and track record. 

It’s a great place to share who you are and how you make a difference in your local community.

Summit features its social projects to engage members of the local community. Their website’s About Us section has pages that communicate their values and track record. 

For example, Summit’s “Feel The Love” program shows donations of heating and cooling systems to families in partnership with Lennox.  This positions them as a brand that cares about the community and can foster brand loyalty among customers in the service area.

Summit feel the love program section

They also build a database of community members by inviting them to share details and vote for a $1,000 gift for their favorite charity. This means they can directly reach their local prospects in future marketing campaigns

summit vote for us form

How to Show Company Values and Social Impact on Your Website

To share social projects that build brand loyalty on your website:

  • Initiate social projects that resonate with people in your service area and reflect your values as a company
  • Look for opportunities to donate to local groups, volunteer, or host community events to deepen your community engagement and build a track record of social impact
  • Mention these activities in your About Us webpage copy

4. Atlantic Heating and Air Conditioning

Atlantic heating air accessibility tool example

Why It Stands Out: Inclusive Website With Accessibility Options

Atlantic Heating and Air Conditioning’s website is designed with underserved demographics in mind. Their accessibility options include font, contrast, dyslexia settings, and more. 

The CDC reveals that 26% of the US population (about 86 million) have disabilities. So, a cross-section of your prospects and customers likely battle with disabilities that call for accessibility accommodations. 

Accessibility options help you

How to Create Accessible HVAC Websites

To enable people with disabilities to access your website without difficulty, add accessibility options like:

  • Alt text for images
  • Strong contrast (use dark text color should be written on a light background for easy readability)
  • Video captions
  • Keyboard navigation

5. Indoor Experts

Scannable homepage hero text

Why It Stands Out: Readable Homepage Copy

Indoor Experts uses visual hierarchy to share information in a digestible format. This allows their website’s design to flow with how people’s brains interpret visual information

For example, they use larger fonts for important copy and combine related elements to create an intuitive and meaningful user experience.  

They do this well in the website’s above-the-fold section (the website section that appears before users scroll). Though visitors scroll through websites’ content, recent research shows they spend more time viewing content above the fold.

example of digestible copy in Indoor Experts website

Using a mix of large and small font sizes, color contrast, clear images, and brightly colored CTA buttons, they successfully guide their reader’s eye to essential information and desired action steps.

It’s how visual hierarchy works.

Typography visual hierarchy

How to Write Readable Copy

To help users scan your website to find the necessary information: 

  • Write your unique value proposition with big fonts above the fold of your home page. 
  • Write short paragraphs under H2s or H3s in 3-4 lines. 
  • Use clear images. If some of your images are blurry or out of focus, here’s a guide to help you enhance them. 
  • Break up content with bullet points, lists, meaningful headings, and short paragraphs 

6. Quigley AC

Quigley coupon design

Why it stands out: Meaningful design that taps into America’s shopping culture

Quigley AC shares discounts on coupon designs that display reduced prices and free services. This works because it connects with the local shopping culture. 

88% of US shoppers use coupons, so Quigley’s creative coupon design appeals to local customers’ money-saving tendencies.

They also display a ‘text us’ pop-up, allowing visitors to take action without scrolling to another website section.

How to Use Discounts to Attract Customers

To attract customers to your website using discounts: 

  • Use limited-time offers or discounts with expiration dates to create a sense of urgency.
  • Group multiple services or products and over a discount on the bundle to increase the perceived value.
  • Offer promotions during off-peak seasons to encourage purchases.

7. Seasons HVAC Pros

Scannable copy with snippets of service benefits

Why It Stands Out: Scannable Copy With Snippets of Service Benefits

4 Seasons displays its core services with short excerpts showing customers’ heating and cooling problems and the solutions 4 Seasons offers.

Since the early days of the internet, website layouts have affected user experience. 

White space between paragraphs and on the left and right margins boosts comprehension by almost 20%. 

White space is the space around the elements of a design, including letters and words. 

Using short, easy-to-read snippets, whitespace, and icons on your homepage can balance the design and draw visitors’ eyes to some parts of your website. 

This lets you share critical information about your services while improving the site’s readability.

How to Make Your Web Copy Scannable

To make your website scannable:

  • Break up text with icons, whitespace, images, videos, gifs, and other visual marketing assets.
  • Highlight or bold keywords or keyphrases you want your visitors to notice.
  • Choose readable typefaces like Roboto (including Condensed and Slab), Raleway, and Poppins, which are easier to read.

8. Clark Heating Air Conditioning and Plumbing

Clark Heating Air displaying reviews, certifications, and partnerships

Why It Stands Out: Compelling Social Proof

Clark Heating Air Conditioning and Plumbing displays links to reviews, certifications, and logos of its partners in the lower section of its site’s home page. 

Social proof is a great way to build trust and show competence. 

A Bright Local survey revealed that 98% of people read online reviews to learn more about local businesses.

Visuals of certifications, partnerships, awards, customer logos, and review ratings communicate credibility and a strong track record to prospects from your service area. 

How to Add Social Proof to Your Site

  • Include pictures or icons of certifications, awards, reviews, and star ratings on your website’s homepage, under service pages, and on location landing pages. 
  • Ensure that the images are clear and small-sized.

9. Trilogy AC Heating and Cooling

muti language content examples shown in spanish and english

Why It Stands Out: Multi-Lingual Media Content

About 38% of Houston’s population, five years and above, speaks Spanish. Trilogy identifies with Spanish-speaking people in its service area by adding an image in which it writes its service process in Spanish.

Consider creating a multilingual website if a significant section of your target audience speaks another language. 

HBR research showed that nine out of ten internet users always visit a site in their language when given a choice. A 2020 survey revealed that 65% of respondents prefer content in their local language despite its poor quality.

How to Build a Multilingual Website

  • Create a separate page with all elements in the local language instead of writing both languages on one page. 
  • If you want to feature a local language other than English without creating a different page, consider using the language in images or other audio-visual elements.

10. Carini Home Services

Carini website shown in local news

Why It Stands Out: Local News Feature Boosts Credibility

Carini shares its news interview video with a local TV station where they describe how the mini-split ductless systems work, how the homeowners benefit, and how Carini Home Services is different.

This effective PR move is a great way to bolster credibility and quickly introduce the brand’s value to site visitors.

Local residents read local media, such as printed or online newspapers, to learn about local community events.

Local news features are an effective way to advertise your local HVAC company. They can increase local visibility among local residents, who are more likely to call you, boosting sales and revenue. 

For example, Downtown Westfield Corporation, a local business, got 4,300 article reads and more ticket sales when its upcoming events were featured in a local newspaper.

According to Wyzowl, 87% of marketers say video marketing helped increase sales. By showing news features on your website, you can tap into the revenue potential of video marketing. 

How to Land News Feature Opportunities

Here are some tips to land news feature opportunities:

  • When writing a blog post or press release, make it locally relevant. Ask yourself, “Why should the community care about this?” 
  • Include local or regional statistics or tie your topic into recent happenings in your service area. This makes content newsworthy and increases the chances of attracting news feature offers. 
  • Build relationships with local media professionals and maintain a library of video content to showcase your work when possible.

11. Reliant Air Conditioning

Reliant superhero theme hero

Why It Stands Out: Brand Consistency

Reliant’s superhero branding sets it apart from other HVAC brands and makes it memorable. 

From the Superman-like mascot to the hero club, the phone number (877-call-your-hero), and the comic-like design, the HVAC company consistently communicates reliability. 

This makes it easier for customers to identify their brand at different touch points when interacting with them. 

A distinct and consistent brand across your company’s communication channels can increase your revenue.

68% of respondents in recent research reported that brand consistency contributed about 10%-20% of revenue growth.

Brand consistency involves aligning with your core values and visual identity on all your communication platforms. Your tone, diction, color choice, and logos should reflect your offer and what you stand for.

How to Create a Consistent Brand Identity

To build a consistent brand identity: 

  • Develop your brand elements like logo and color palettes.
  • Always use specific font types, color codes, mascots, and voice and tone.
  • Create brand guidelines to show how brand elements should be applied.

Train your team to maintain brand consistency while interacting with customers across all your online marketing channels.

Reliant superhero theme

12. Oasis Heating and Cooling

Oasis contact page

Why It Stands Out: User-Friendly Contact Us Page

Oasis’ Contact Us page shares their phone number, 24-hour, seven-day-a-week availability, and a prominent ‘text us’ CTA.

The page also includes a link to a contact form that collects customer details such as names, emails, addresses, and phone numbers. It also collects service details, preferred dates, and service schedules.

Customers experiencing HVAC emergencies have to call, text, or schedule an HVAC service company quickly.  Your Contact Us page should allow them to reach you effortlessly.

How to Create a User-Friendly Contact Us Page

To create a user-friendly Contact Us page:

  • Your website should display clear contact processes, and your response should be prompt and helpful. Current HVAC industry trends show that customers expect faster response times.
  • Consider using automation tools like online booking systems to allow customers to schedule service appointments quickly without a call.

13. Williams Mechanical

Williams Mechanical retro theme

Why It Stands Out: Brilliant Nostalgia Marketing

Williams Mechanical’s vintage-badge logos, icons, color schemes, and fonts connect with older homeowners. 

Top brands like Coca-Cola and Nike use nostalgia marketing to evoke familiar emotions in a target audience and create a bond. What sparks fond memories differs from one generation to another. 

Studies show that nostalgia brings feelings of comfort and safety to older people. 

Retro-themed web designs target a specific audience. They use dated designs that create a sense of familiarity while ensuring the website is easy to use and navigate.

Williams Mechanical retro theme example of buttons and badge

How to Use Nostalgia Marketing

To create designs associated with happy customer memories:

  • Study the demographics of your target local market. Do they share a common history or experience they enjoy? 
  • Include this in your branding, website design, and audio-visual marketing assets.

14. The Air Co. Air Conditioning and Heating

examples of hvac video portfolios

Why It Stands Out: Video Marketing With Video Portfolios

The Air Co. shares videos of the company changing out a 12.5-ton HVAC system with a helicopter lift and a 20-ton HVAC unit on their homepage, helping visitors learn more about their services. 

Video portfolios of HVAC projects engage visitors and convert leads by displaying your expertise, track record, and problem-solving skills. 

89% of survey respondents said watching a video convinced them to purchase a product or service.

How to Create Video Portfolios

To create video portfolios:

  • Record quality videos of your team serving customers. Be mindful of your customers’ privacy while doing so.
  • Create a narrative that outlines the customer’s pain points, how you solved them, and the benefits they enjoyed afterward. Share these videos on your website.

15. Season Control Heating and Air Conditioning

search optimized blog

Why It Stands Out: Search-Optimized Blog Bringing Qualified Traffic

Season Control maintains an up-to-date search-optimized blog. This increases their chances of ranking among the SERPs for relevant keywords. 

Their website also features specific pages for HVAC services in 22 service areas to help search engines index their pages for the correct search query. This ensures that they attract potential customers from their service areas.

example of hvac services pages

Organic search is the top traffic source online. A 2022 study also revealed that consumers increase their search engine use by 20% year-over-year.

Keeping an updated and search-optimized blog brings qualified traffic to your website and connects with buyers across different sales funnel stages. 

How to Create Search-Optimized Blog Content

To create search-optimized blog content:

  • Research HVAC SEO keywords your customers use to find businesses like yours online and create a list. 
  • Think of topics they search for when they face problems with their HVAC systems. 
  • Group related topics into clusters targeting related keywords. 
  • Create blog articles and naturally include keywords in them.

16. Thermal Services

pricing table with clear structure and plans

Why It Stands Out: Great Pricing Page With a Clear Structure and Plans

Thermal Services has a pricing page with a tabulated pricing structure and plans. Customers can easily compare plans, learn the value of each offer, and buy what suits them best.

Customers who don’t understand your pricing and deliverables will be less likely to convert. Creating simple and structured pricing packages improves the chances of increased sales and revenue. 

ProfitWell reveals that users are more likely to sign up for a plan if it clearly presents what value they get and for how much.  

How to Create an Effective Pricing Page

To create an effective pricing page:

  • Write out your prices and packages
  • List what customers benefit from each package. 
  • Design your pricing page with a simple and clear layout using tables or side-by-side price package comparisons. 
  • Include clear CTAs like “Call us now” or “Request a Quote.”

17. Ken’s HVAC/R Service

HVAC careers page

Why It Stands Out: Effective Career Page

Ken’s careers page links to a form where local talent can apply to join their team and a job description with contact details.

With over 9.6 million job openings in America by August 2023, finding top talent is becoming more important. A career page allows you to share your work culture and employee benefits.

It takes a great team to provide memorable HVAC services for your customers. Your website’s career page lets local talent find you easily.

How to Create an Effective Career Page

Create a career page that has:

  • A link on the navigation panel and site footer.
  • An updated list of current job openings 
  • A description of the role 
  • Perks and benefits 
  • An “Apply” button that links to a form 
  • And a few details about your brand (your services, target customers, and service area)

18. FL HVAC Services

HVAC online store

Why It Stands Out: Online Store Simplifying the Purchase Process

FL HVAC Services features a conspicuous ‘buy filters’ button that links to its online store. The store displays filter pictures and specifications so users can easily order products, improving their user experience.

24% of US online shoppers abandon their carts because the site requires them to create an account before buying.

Customers get discouraged when they want to make one-off purchases but can’t buy without opening user accounts.

If your HVAC company supplies products, consider having an online store on your website. Don’t require users to open accounts on your website unless necessary. 

An online store allows you to access customer emails and purchase history. It helps you analyze their buying behavior and build a direct relationship with them.

How to Add an Online Store to Your Website

If your website is hosted on WordPress, you can add a plugin like Woocommerce to create an online store. Otherwise, hire an HVAC digital marketing agency to help you build a website with an online store.

Improve Your HVAC Website’s UX and Boost Conversions

Building a great HVAC website is a critical part of your digital marketing strategy. 

Lokal’s team of experienced digital marketers and web developers can help you build a unique HVAC website that attracts qualified traffic, converts visitors to customers, and increases revenue.

We partner with home service brands like yours to

Support their websites to run optimally with adequate defense against malware and hackers.

Frequently Asked Questions About HVAC Websites

What Makes a Good HVAC Website?

A good HVAC website with great user experience:
– Loads under 2.5 seconds 
– Clearly spells out the HVAC company’s unique value proposition
– Contains visible and relevant CTAs that turn visitors into customers
– Has a prominent chat button and contact details (ensure your contact details are easily accessible on your website’s pages)
– Includes social proof (customer testimonials, online reviews, certifications, and licenses on your web pages)

How Can I Build an HVAC Website?

1. Register your domain name. Pick a simple name that reflects your business
2. Choose a customizable website builder like Wix, WordPress, or Squarespace. Select a mobile-responsive template
3. Personalize your website design using your brand logo, colors, and font
4. Add critical pages like the Homepage, Services, About Us, and Contact Us page. Ensure all pages are indexed and have clear CTAs
5. Write SEO-optimized content to make it easy for search engines to find you and show searchers. Include reviews and plenty of testimonials
6. Add contact forms, online scheduling, or live chat functionality
7. Test the website on different devices and browsers. Fix technical issues, if any, and launch
8. Monitor and analyze your website’s performance using Google Analytics

What Should Every HVAC Website Have?

Every HVAC website should have the following:
– A clear homepage with your company description, contact information, and service areas
– A detailed service list with an explanation of each service and why prospective customers should choose you
– Social proof like reviews, high star ratings, certificates, licenses, and testimonials
– An FAQ Section or page that provides helpful answers to common queries.
– Contact options like clickable phone numbers
– User-friendly design, accessibility, and navigation
– High-quality content like educative blog posts and energy efficiency tips.
– Clear, actionable CTAs to show visitors steps to take

Free 30-second Digital Marketing
Assessment

Back to top