Webinar: What’s Working (and not working) with Search Marketing in 2025

Watch, Chat, & Learn Friday, March 14 at 12:00pm ET

Watch, Chat, & Learn this Friday, March 14 at 12:00pm ET

Join Alec Stevanovski, Editor and Chief of HomePros.news and Zach Wilson, CMO of Lokal this Friday at Noon to hear What’s Working (and not working) with Search Marketing in 2025.

They will be discussing:

🎯 Loose Intent and AI Overviews (AIO)
🐮 Brand awareness, when is too early and when is not?
🚅 Brand protection, should you be doing it?
💩 LSA (yes that emoji is intentional for most)
💰 Your paid ads spend, what’s too little
🙈 Ads Transparency, how see what your ads look
🙅‍♂️ And of course Chatbots (everyone vs Google)
Don’t miss out on the Q&A!

Meet The Speaker

Zachary Wilson is Lokal‘s CMO by day & father and husband by night. His’s passions are marketing and helping contractors learn about marketing data, increase leads, understanding spend, and growing their businesses.

Find him on social talking about growth-focused digital marketing, local seo and other marketing tactics to help exceeds business objectives.

Follow Zach: Facebook, Instagram or X

A little dirt on Zach…he’s done 7x Ironmans, 25x Half-Ironmans, and gone to one World Championship.

Zach firmly believes that if you do something extraordinary everyday, you’ll sleep better and feel better about your whole self.

Our Proven 3-Pillar SEO Strategy

Our trades-focused SEO services are designed to drive leads, increase sales, and fuel business growth.

Get Started Now

High-Quality Content Writing

We help your business answer questions homeowners have on how your service can solve their problem.
This strategy allows Google to align customers’ questions with your service and solutions.
And ultimately ranking your website on Google for all things related to your home service business.

On-Page Optimization

Our team will ensure that your site is in optimal health. We aim to have page values rate at 92% or higher and page speed SEO scores achieve 98 or higher. Test your performance now.
We crawl your website every week and review: internal links, title tags, headings and meta descriptions.
The analytics team will re-write them and test, test and test some more until we achieve maximum optimization

Technical SEO

The foundation of a successful SEO strategy is technical SEO.
Regular technical audits identify gaps & opportunities on your website.
Technical recommendations for Google and webmaster best practices are regularly updated and implemented by our team.

Our goal is to bring the following to every client’s website:

Experience
Expertise
Authoritativeness
Trustworthiness

Frequently Asked Questions

Can you perform an SEO audit for us?

Yes.

When can I expect results from SEO on my website?

We’ve implemented SEO solutions that move the needle as little as a few days and others that don’t make an impact for up to six months. SEO is a long game. It requires investment, as well as patience.

What results can I expect from your SEO services?

The goal is to dominate your local service areas. The more targeted we can be, the better the result.

What do I do if my website’s organic traffic starts falling?

With over 200 ranking factors rapidly moving, we recommend looking at trends over a long periods. If the overall trend is up over a few months, we’re moving the right direction.

Our team stays on top of the latest happenings in search and will keep you abreast of penalties and algorithm changes occurring in the Google landscape.

Should I do SEO, Paid Search, or Both?

There is no one-size fits when it comes to home services digital marketing. We recommend that every service business invest holistically and use as many marketing channels as you’re able.

Will your team use AI tools like chatGPT or Google Bard to create content?

Absolutely not. Our team uses AI tools for research only. Text generated from search generative AI or chat AI tools should not be put on brand websites. This can be very dangerous and detrimental to your brand’s visibility on Google.

Will you do all the SEO and changes?

We can handle as much or as little of the process as you like!

Who owns the content?

You. You own every word. We provide you a service and made the content for you, therefore you get to do whatever you want with it.

What kinds of clients can you help the most?

We specialize in home service companies: Plumbers, HVAC, Roofers, Contractors, Garage Doors Installers & Repair, Gutter Installers & Cleaner, Appliance Repair, Pest Control, Restoration Services, Chimney Repairs & Chimney Sweeps, Pool Installers and Services, Water Treatment, Septic Systems, Tree Services, Landscapers, Electricians, Home Cleaning, Home Inspection, Moving Companies. If you provide home owners services, we got you.

Do you refresh our older content?

If you are engaged with us, we’re analyzing what should be happening. If your content is doing well, we leave it alone. If your search engine rankings (SERPs) aren’t ranking well, we’ll be testing new ideas and new content to improve rankings.

How will I know if the SEO strategies are working?

There are many ways to measure success. We’ll use report results as frequently as you like (monthly reports are fairly common). You’re in the captain’s chair and we’ll determine success metrics together before we start.

Will there be extra fees for work not in the marketing plan?

We usually cover everything upfront. Sometimes there are special technical SEO problems we might not have known about beforehand. So we occasionally charge for special development when needed. But you’ll get quoted before we start.