SEO for Roofing

Dominate your service area with
data-driven Search Engine Optimization

roofing organic keyword search

SEO > Paid Advertising

  • Roofing SEO services helps you rank for the best keywords without paying
  • Roofing SEO experts boost traffic revenue and ROI over the long-term
  • Doesn’t get turned off should you stop buying ads

Win Big with Roofing SEO.

Cincinnati’s Apollo Home (Roofing Contractor, Electrician & Plumber) grew to nearly $20M ARR with 20,000 visitors a month with SEO.

Laser-Focused on Your Bottom Line

Good local SEO for Roofing companies brings page rankings and some organic traffic.

The Best local SEO for Roofing businesses brings first page rankings, backlinks, and increased sales & revenue.

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Roofing SEO is a long game.

Take the first step towards dominating your local market.

20 years of data-driven success

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“Is SEO a waste
of money?”

  1. Your competitors are already doing it 
  2. Competing for Roofing local SEO SERPs is no different from competing for eyeballs with billboards, fliers, and paid ads
  3. If you don’t invest in SEO for your Roofing company, you will never rank above your competitors
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“Why should I care
about SEO for my Roofing Company?”

  1. Increase traffic for the long haul
  2. Increase traffic cost (the monthly cost in Paid Ad spend to rank for organic keywords)
  3. With more competition than ever, SEO services for Roofing companies will help you reach more potential customers in your service area

Roofing SEO
search queries:

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Visitors with intent to find an answer to a specific question: “outdoor ac unit blowing cold air

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Visitors want to find a specific Roofing company: “local seo for roofing companies

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Visitors with intent to investigate brands or services: “heating repair companies

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Visitors want to complete a purchase or conversion: gas furnace tune up near me

What makes Lokal’s SEO successful for Roofing companies?

  • Great writers and copywriting, including subject matter experts in Roofing trades
  • Optimizing content for homeowners and their intent
  • Technical knowledge on web development and search engine optimization
  • Ensuring websites have a user-friendly design and structure
  • Excellent know of Google’s 200+ signals and how they work
Lokal's copywriter jotting down ideas for a Roofing article

Our Proven 3-Pillar SEO Strategy

Our Roofing-focused SEO services are designed to drive leads,
increase sales, and fuel business growth.

Mark Number 1

High-Quality Content

  • We help your Roofing business answer questions homeowners have on how your Roofing services can solve their problem.
  • This strategy allows Google to align customers’ questions with your service and solutions. 
  • And ultimately ranking your website on Google for all things related to your Roofing service business.
Mark Number 2

On-Page Optimization

  • Our Roofing SEO Agency will ensure that your site is in optimal health. We aim to have page values rate at 92% or higher and page speed SEO scores achieve 98 or higher. Test your performance now.
  • We crawl your website every week and review: internal links, title tags, headings and meta descriptions. 
  • The analytics team will re-write them and test, test and test some more until we achieve maximum optimization
Mark Number 3

Technical SEO

  • The foundation of local SEO for Roofing companies is technical SEO.
  • Regular technical audits identify gaps & opportunities on your website.
  • Technical recommendations for Google and webmaster best practices  are regularly updated and implemented by our team.
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Our goal is to create the best Roofing SEO websites with:

  • Experience
  • Expertise
  • Authoritativeness
  • Trustworthiness

Improve brand visibility with end-to-end SEO

Lokal's marketing specialist helping Roofing company improve brand visibility

Improve brand visibility
with end-to-end SEO

  • SEO for Roofing companies is the single best dollar-for-dollar increases in traffic.
  • It doesn’t require a big initial investment and can result in years of traffic growth.

How Can We Help?

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Get Discovered


Local Listing Management

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Grow & Scale

Paid Ads

Google Local Service Ads 

Email Marketing

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Brand Building

Website Design

Social Media Marketing


Frequently Asked Questions

Can you perform an SEO audit for us?


When can I expect results from SEO on my website?

We’ve implemented SEO solutions for HVAC companies that move the needle as little as a few days and others that don’t make an impact for up to six months. SEO is a long game. It requires investment, as well as patience.

What results can I expect from your SEO services for Roofing companies?

The goal is to be the most dominate Roofing service provider in your local service areas. The more targeted we can be, the better the result.

What do I do if my website’s organic traffic starts falling?

With over 200 ranking factors rapidly moving, we recommend looking at trends over a long periods. If the overall trend is up over a few months, we’re moving the right direction. 

Our team stays on top of the latest happenings in search and will keep you abreast of penalties and algorithm changes occurring in the Google landscape.

Should I do SEO, Paid Search, or Both?

There is no one-size fits when it comes to HVAC digital marketing. We recommend that every service business invest holistically and use as many marketing channels as your budget allows.

Will your team use AI tools like chatGPT or Google Bard to create content?

Absolutely not. Our team uses AI tools for research only. Text generated from search generative AI or chat AI tools should not be put on brand websites. This can be very dangerous and detrimental to your brand’s visibility on Google.

Will you do all the SEO and changes for our Roofing company?

We can handle as much or as little of the process as you like!

Who owns the content?

You. You own every word. We provide you a service and made the content for you, therefore you get to do whatever you want with it.

What kinds of clients can you help the most?

We specialize in HVAC seo for companies, as well as, Plumbers, Roofers, Contractors, Garage Doors Installers & Repair, Gutter Installers & Cleaner, Appliance Repair, Pest Control, Restoration Services, Chimney Repairs & Chimney Sweeps, Pool Installers and Services, Water Treatment, Septic Systems, Tree Services, Landscapers, Electricians, Home Cleaning, Home Inspection, Moving Companies. If you provide home owners services, we got you.

Do you refresh our older content?

If you are engaged with us, we’re analyzing what should be happening. If your content is doing well, we leave it alone. If your search engine rankings (SERPs) aren’t ranking well, we’ll be testing new ideas and new content to improve rankings.

How will I know if the SEO strategies are working for my Roofing business?

There are many ways to measure success. We’ll use report results as frequently as you like (monthly reports are fairly common). You’re in the captain’s chair and we’ll determine success metrics together before we start.

Will there be extra fees for work not in the marketing plan?

We usually cover everything upfront. Sometimes there are special technical SEO problems we might not have known about beforehand. So we occasionally charge for special development when needed. But you’ll get quoted before we start.

Do you have minimum contracts?

We’re month-to-month. Period. SEO goals for HVAC companies require time and resources. If you want to go BIG and stay on top, it will be a commitment.

Can I get an estimate right now?

Absolutely. Give us a ring at (844) LOKAL-HQ.

SEO packages start at $750 / month

Take advantage of website design and hosting by partnering with us.

Take the first step towards
dominating your local market.

Ensure you’re No. 1 in your service areas. More questions? Get them
answered with a free proposal.

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