“What do I post on social media?”
That’s the question that many HVAC business owners and marketers ask and worry about.
Social media platforms offer a great opportunity for your business to become well-known and for you to book more jobs vs. relying on Yellow Pages to attract local customers.
However, consistently coming up with fresh and engaging content ideas to grow your social media account can be challenging.
To help you, we’ve rounded up some of the best HVAC social media posts around.
By “best,” we mean posts that really resonated with homeowners and some even generated reactions and inquiries.
We also provide practical tips you can apply to bring each post idea to life.
Let’s get into it.
Table of Contents
1. Informative and educational posts: Goettl Air Conditioning & Plumbing
Goettl Air Conditioning & Plumbing shares DIY tips and answers common questions homeowners have about air conditioning and plumbing issues.
By providing actionable advice, Goettl positions itself as an expert in the field while also creating brand awareness without aggressively promoting their services.
Like we see in this example below:
Homeowners are more likely to trust a company that freely shares knowledge that helps them solve problems, even if it doesn’t immediately result in a sale.
And if you consistently share helpful content as a part of your social media strategy, you’ll build a reputation as a valuable resource and eventually increase leads and completed jobs.
Examples of educational content homeowners will find useful include:
- Guides on how to prepare HVAC systems for different seasons, including what homeowners can do themselves and when they should call a professional.
- Easy-to-follow steps for diagnosing common HVAC issues, so homeowners understand what might be wrong and whether it requires expert attention.
- Comparisons of different types of HVAC systems and plumbing fixtures, etc.
Pro tips for creating informative/educational posts
- Identify your customers’ pain points and create specific HVAC content around that. Ensure the content is actionable and contains practical advice or tips they can implement.
- Make the posts visually appealing, especially if you’re posting on Instagram. Use eye-catching graphics, infographics, or images to break up text-heavy content.
2. Service posts: Hiller Plumbing, Heating, Cooling & Electrical (Hiller PHCE)
Hiller Plumbing, Heating, Cooling & Electrical offers a great example of effective social media marketing, demonstrating what a service post should look like.
This post focuses on promoting on one of its core services to homeowners (plumbing) with a goal to generate inquiries, leads, or conversions.
Its conciseness makes it easier for Hiller PHCE to avoid overwhelming the audience with too much information, so customers can reach out to the brand as soon as they’re ready to hire.
Hiller PHCE attracted an inquiry from the above post.
Pro tips for creating service posts
- Highlight one specific service you offer at a time to avoid overwhelming the reader and for the message to stick.
- Include a clear call to action (CTA), i.e., tell your audience the next step you want them to take, such as “Call now for a free estimate” or “Schedule your appointment online”. This will encourage them to take that next step.
3. Review posts: Fox Family Heating & Air
According to the 2024 Local Consumer Review Survey by Brightlocal, 42% of consumers regularly read online reviews when searching for a local business. And 33% always do the same thing.
This shows how important reviews are in customers’ decision-making. They act as social proof, demonstrating your track record of satisfied clients and backing your HVAC marketing claims.
Reviews also assure prospects that your HVAC services are high-quality and reliable, which goes a long way in convincing those who were on the fence about your services. Here’s a review post by Fox Family:
Pro tips for creating review posts
- Encourage your happiest customers to leave reviews on your Google My Business, Facebook, or other relevant listing pages. You can then re-share these reviews on your social media channel with a short caption to provide context.
- Get the customer’s permission first (especially if you include their name and photo). This shows transparency and respect for their privacy.
4. On-the-job posts: Beltway Air Conditioning & Heating
When Beltway Air Conditioning & Heating shared a classic before-and-after post of a condenser they cleaned on Facebook, one of the comments was from a past customer wanting to schedule an AC tune-up. This happened because, generally, seeing on-the-job posts like that builds trust and makes your audience more confident in your HVAC abilities.
Other on-the-job post examples include videos or photos of your team in action, working on a job site, and snapshots of your technicians interacting with customers.
Pro tips for creating on-the-job posts
- Document different stages of your HVAC projects to show the full scope of your work. This shows customers the progression and expertise involved in completing the job.
- Invest in good cameras or smartphones to capture high-quality photos and videos.
5. Company culture posts: Aqua Plumbing & Air
Company culture posts show you value your employees and foster a positive work culture. This can be an important factor for customers when choosing an HVAC service provider. This type of post also gets a lot of engagement because it usually resonates with the public.
Here’s an example from Aqua Plumbing & Air on a post celebrating an employee’s milestone in the company. The post comes off as authentic, tugging at the audience’s heartstrings and leading to over 50 likes, almost 20 comments, and a few shares:
Pro tips for creating company culture posts
- Be authentic and avoid overly staged or forced content (viewers can tell). Let the genuine moments and personalities of your team shine through.
- Highlight individual team members and their unique contributions. Share their expertise, accomplishments, and the positive impact they’ve had on your business. This will position them as HVAC influencers with whom customers can connect.
6. Seasonal posts: Richmond Air Heating & Air Conditioning
Richmond Air shared a post on World Nature Conservation Day highlighting their commitment to sustainability and eco-friendly practices.
By aligning their brand with a cause like that, they demonstrated their values and potentially connected with environmentally-conscious customers and prospects (who can eventually become customers). Here’s the post:
In essence, craft content that acknowledges the significance of notable holidays and how your company celebrates or supports them. This shows your audience that your brand is in touch with the cultural atmosphere and cares about the same things they do.
Pro tips for creating seasonal posts
- Use trending hashtags related to the holiday or event to increase the visibility of your seasonal posts.
- Incorporate festive graphics, imagery, colors, and messaging that reflect the season you’re celebrating to make your posts visually engaging.
7. Meme posts: Morris-Jenkins
Memes are one of the most engagement-driving content types on social media. They allow you to connect with your audience on a more casual, lighthearted level, while also showcasing your brand’s personality and sense of humor. This can help build stronger relationships with your followers and make your HVAC brand feel more relatable.
Memes are also highly shareable, meaning your posts have a better chance of being seen and interacted with by a wider audience and potential customers.
See a relatable and HVAC-focused meme by Morris-Jenkins:
This meme humorously references how the car gets in the summer after briefly shutting off your AC. It’s so relatable to their target audience that it had over 800 reactions and almost 70 shares.
Pro tips for creating meme posts
- Ensure your memes align with your target audience’s sense of humor, your business and sometimes current events or trends for more engagement.
- Post memes sparingly. Because they tend to generate high engagement, it might be tempting to post them all the time. However, don’t overdo it. Memes should complement your social media presence, not dominate, so find a balance.
8. Promotional posts: Airco Service
Promotional posts (special offers, discounts, giveaways, referrals, etc) are one of the only content designed to directly generate leads and convert followers into paying customers.
A good example is Airco’s post, a video about their membership program. Their offer is appealing (0% interest for a new AC) and can potentially lead to more people signing up for their program. Here’s the video:
Pro tips for creating promotional posts
- State the benefits of your offer. What’s in it for the customer? Are they saving money, getting a free product/service, or getting faster service? Emphasize your value proposition clearly.
- Use limited-time offers (expiring on a certain date) or scarcity (only available to the first 10 people) to create urgency and drive faster action.
9. Community involvement posts: Logan A/C and Heat Services, Inc
As part of giving back to their community, Logan A/C and Heat Services sponsored a golfing event to support Cancer research and treatment. They posted about their involvement on LinkedIn, showing that they care about more than profits. This can help build goodwill with customers and even attract people who want to support businesses that give back.
See the post below:
Pro tips for creating community involvement posts
- Select charities or initiatives that align with your company’s values and interests so the move feels more authentic and meaningful.
- Highlight the cause or event you supported and the impact your contribution made. This shows customers the tangible difference your HVAC company is making in the community.
10. Customers’ celebratory posts: KMS Heating & Cooling LLC
This is all about content that celebrates and appreciates your customers. When customers feel appreciated, they’re more likely to continue using your services and recommend you to others.
As an example, KMS Heating & Cooling made a general appreciation post for their customers, thanking them for their business and support over the years. And in the comments, people were shouting out specific teammates. This shows how this type of post can spark further social media engagement and positive sentiment.
Pro tips for creating customers’ celebratory posts
- Respond to comments to continue the conversation and build deeper connections with customers.
- Consider offering a small discount, freebie, or other gesture of appreciation to show your gratitude in a tangible way.
Experiment with different types of posts on different channels
There you have it: 14 HVAC social media posts you can implement to grow your accounts and get more customers. By mixing up the types of sales enablement content you share, you can keep your HVAC brand top-of-mind and encourage engagement.
Remember to optimize your content for different social platforms instead of posting the same thing across all channels; each platform has its own unique features and user behaviors.
For instance, Instagram is more visual-focused, so you’ll want to prioritize eye-catching images and videos. Whereas LinkedIn is better suited for thought leadership content and networking. And Facebook is great for building a community and sharing more casual, relatable content.
So, while you should repurpose your content, make sure it’s optimized for each platform. By being this strategic and tailoring your posts accordingly, you can get the best results from your social efforts.
Ultimately, the key is to experiment, analyze your performance, and adjust your HVAC social media marketing strategy over time. Pay attention to which types of posts resonate most with your audience and continue refining your approach.