11 HVAC Social Media Marketing Examples & What You Can Learn From Them

Looking to increase inquiries and book more jobs through social media? We rounded up 11 HVAC social media marketing examples from brands already crushing it to inspire you.

These brands have one thing in common: they understand that just having a Facebook or Instagram page and posting randomly isn’t enough to get the results they want. 

Instead, they rely on a social media strategy to create valuable content that educates, engages, entertains, and empowers their potential customers. That’s how they attract homeowners, establish a strong connection with them, and stay top of mind until they are ready to hire their services.

For each example, we’ll show you exactly what they’re doing right and how you can apply those tactics to acquire more leads and customers for your HVAC business. We’ll outline:

• The HVAC company’s primary marketing channel(s) and why it’s worth investing in
• The types of posts the brand makes and how well they resonate with prospects
• Actionable takeaways you can apply to achieve similar results

Note: While some of these HVAC brands have Twitter (X) accounts, these accounts barely get any engagement because Twitter isn’t a prime spot for homeowners looking to hire HVAC services. So, we focused on high-value HVAC marketing channels like Facebook, LinkedIn, Instagram, YouTube, and TikTok.

1. Hiller Plumbing, Heating, Cooling & Electrical (Happy Hiller)

Happy Hiller mixes humorous, educational, and entertaining content to show off their brand personality, attract new clients, and keep their current audience engaged. 

Thanks to this approach, they’ve gathered over 14,000 followers on Facebook, making them one of the most followed US HVAC companies on the platform. 

One type of content that really sets Happy Hiller apart is its memes—they get more engagement than any other type of post they share. 

Memes add a human touch to your brand, making your company appear more relatable and friendly. They play on common experiences, emotions, and cultural references that your audience can relate to. 

So, when people see a meme that resonates with their own experiences, they will most likely feel a connection to your brand and react to it, just like the Happy Hiller examples below:

Even though these posts are humorous, they still pass a strong message that’s relevant to homeowners: getting their heating and plumbing issues fixed so they can enjoy summer. 

And the timing works perfectly. Because it’s summer season, many homeowners are actively looking to ensure their HVAC systems are functioning correctly to avoid discomfort.

Plus, memes are easily shareable—homeowners can easily pass them along to friends and family who might also be experiencing similar issues or just find them funny and relatable, which helps to expand their reach and bring in potential new clients. 

Happy Hiller also shares fun, educational-style short-form videos, which provide valuable, relevant seasonal HVAC tips in an easy-to-digest format, like this one:

These posts drive more engagement than text or static images, positioning Happy Hiller as a relatable, knowledgeable, and trustworthy authority in the industry. Plus, they make you more memorable.

Overall, both content types have helped drive Happy Hiller’s growth (in addition to all its other posts on different marketing channels) and resulted in the company responding to almost 2 million residential service calls.

Takeaways from Happy Hiller’s social media marketing strategy

Share fun, educational-style short-form videos to provide valuable seasonal HVAC tips or address frequently asked questions in an easy-to-digest format.

Use memes that reflect common HVAC issues or seasonal themes to increase engagement and add a relatable, friendly touch to your brand.

Identify key pain points and everyday scenarios that your target audience faces and create memes around them.

Post consistently (they post almost every day) to stay visible and beat the algorithm. 

2. Air Quality Inc

Air Quality isn’t afraid to break the mold when it comes to their social media marketing. 

Instead of a faceless account sharing generic posts, they take a more personal HVAC marketing strategy where the face of the brand’s owner (Joey Donohue) is plastered everywhere on their TikTok and Instagram handles. 

This is a great move because people trust, engage with, and are more likely to buy from contractors with a strong personal brand. 

So, when a business owner shares their expertise using their own face and voice, it adds that human touch builds trust and makes their brand easily recognizable. Here’s an overview of Air Quality’s TikTok page: 

Notice how almost every frame contains Joey’s face? It’s a huge part of why their engagements (1M likes plus hundreds of comments) and views are through the roof, and the page has over 68k followers.

Joey also makes short videos of his work for clients and walks viewers through what he’s doing and how he’s doing it. This shows his expertise and quality of work and increases his credibility in the eyes of prospects. 

For example, in the video below, Joey talks about a maintenance project he did and shows the process:

@air_quality_ac

Boca Raton Maintenance!

♬ original sound – Air Quality AC & Electric

He also educates his audience about AC, often sharing insider tips and advice, which makes him seem knowledgeable and an expert in the field. 

For example, in the post below, Joey explains how ACs work and advises his audience to stay away from inverter models:

@air_quality_ac

Donohues Advice on air conditioners #hvac #hvactechnician #hvactech #florida #boca

♬ original sound – Air Quality AC & Electric

With almost 1000 reactions and comments, it’s clear the post resonates with his audience. 

Plus, the TikTok algorithm prioritizes content that generates more interactions, making it more likely to appear in other users’ feeds, increasing brand awareness and the likelihood of generating leads from the post. 

Overall, Air Quality’s approach gets the brand a lot of engagement, which keeps it top-of-mind for its audience, so whenever followers are ready to hire an HVAC contractor, the brand is likely one of the first they’ll think of, just like this:

Takeaways from Air Quality’s social media marketing strategy

• Experiment with new tactics and channels like TikTok instead of sticking with the traditional tactics.
• Put a face to your brand. People connect with people, so consider showing your face and personality. 
• Share your work process with your audience via short videos (which are thriving today).
• Create useful thought-leadership-styled information that your followers can’t easily find anywhere else.

3. Fox Family Heating and Air Conditioning

While they have an active social media presence on Facebook, we want to highlight something Fox family does that many HVAC brands don’t: Youtube marketing. 

Research by Oberlo shows that users spend an average of 48.7 minutes on YouTube, making it a great platform to showcase your expertise via long-form videos or shorts. 

You see, 78% of people prefer watching videos on YouTube to reading a post. So whenever they have a problem, they’ll just search for a solution on YouTube. Fox Family knows this, so they leverage this need to create in-depth videos, all over 5 minutes. 

Instead of solely promoting their services, they share valuable DIY maintenance tutorials and educational videos on YouTube, which has earned them 69,000 subscribers on the platform, one of the highest for HVAC businesses. 

One thing the HVAC company does really well is covering a range of HVAC topics homeowners usually have problems with in detail (like AC troubleshooting, gas furnace troubleshooting, heat pump troubleshooting). 

And the videos are grouped into categories so that their audience can easily find what they need:

These videos also get thousands of views, with the highest being 499K and 436K.

These viral videos have two things in common:

1. They are “how-to” oriented, which signals to the viewer that the video will provide step-by-step instructions or a tutorial on the topic.
2. They all address common HVAC problems/questions that homeowners face with their HVAC systems.

These are not sales-y videos, so it stands to reason that Fox Family’s YouTube strategy is effective. Instead, they provide informative problem-solving content that their target audience is actively searching for. 

As a result, this attracts more people to their business and potentially new customers, which has resulted in a 5-star rating on Google Business and lots of positive reviews.

Takeaways from Fox Family’s social media marketing strategy

• Use YouTube to provide valuable, educational content and help customers troubleshoot common homeowner issues.
• Create a variety of video content, from detailed tutorials to quick tips, to cater to different learning preferences and customer pain points.
• Optimize these videos for search engines by using keywords and phrases that your target audience is likely searching for, making the videos more discoverable through organic search.

4. 911 Air Repair LLC

911 Air Repair has a near-perfect score on Facebook (98% with 289 reviews) and over 4K followers on the platform. 

One social media tactic they employ is using influential pages to advertise their brand. For instance, they are based in Maricopa and promoted their page on ‘InMaricopa‘, a popular news page with 30k followers. The ad was a simple 1-minute video with the brand’s owner showing their work and explaining what they do.

Then they included a CTA to 911 Air Repair’s listing on inMaricopa.com:

By partnering with influencers whose followers align with their target market (e.g., homeowners and property managers), 911 Air Repair can reach a highly relevant audience and potentially generate leads for their business.

Also, on Facebook, they’re very vocal about celebrating team members’ anniversaries, promotions, and birthdays, which showcases the human side of their brand and how much they appreciate the people behind the scenes. 

Here are a couple of such posts:

Takeaways from 911 Air Repair’s social media marketing strategy

• Post about team members’ birthdays or work anniversaries to humanize your brand and show you care about your team.
• Promote your services via social ads or with influencers. This will help you grow your page and get more customers. 

5. First Choice Plumbing, Heating & Air Conditioning

First Choice sure knows how to use Instagram to get great results for their HVAC business, as it has an average engagement rate of 2.17% on the platform (far above the professional and consulting industry average rate of 1.61%).

First, they invest in Reels, which Instagram prioritizes and which allows them to reach a wider audience beyond their existing followers.

So, they create and share quick videos of their team in action at work and sometimes add voice overs explaining what the technician is doing, like this one below:

View this post on Instagram

A post shared by First Choice Heating & Cooling (@firstchoice_nj)

The behind-the-scenes, authentic nature of these Reels content makes First Choice appear more transparent and trustworthy. Customers can see the real work being done, which builds confidence.

Most of these Reels get thousands of views (their current highest is 25.8k) and lots of comments, which is great exposure for their business:

Part of the reason for their virality is because of the hashtags they include in their videos. 

Hashtags are so powerful that Instagram posts with hashtags get an average of 12.6% more traffic. Taylor Loren, brand, social media, and content consultant, explains its benefit this way: 

“Instagram hashtags are one of the best ways to grow your Instagram account. Using the right hashtag for your Instagram posts (or a combination of hashtags) can help you expose your brand to large and targeted audiences.”

In other words, using the right hashtags helps prospects discover your content and, by extension, your brand. Below is an example of how First Choice does it:

Takeaways from First Choice’s social media marketing strategy

• Instagram’s algorithm rewards brands that share videos on the platform with more exposure, so, use Reels to get more eyeballs on your page. Its average reach rate is 30.81%, which is double that of other types of Instagram posts.
• Use relevant hashtags to increase the reach and discoverability of your posts. Try a mix of branded, service-specific, and location-based hashtags.

6. Williams Comfort Air

Williams Comfort Air has served over 235,225 homes, meaning they are doing something right with their marketing to get that many customers. 

One of the things they are great at is brand personification and relatability, aided by their mascot, Max. According to their website, Max “represents our commitment to quality work, craftsmanship, pride, and our passion to serve our clients and community.” 

They use Max on almost all their posts, thus fostering stronger emotional connections with their customers. Basically, there’s a good chance their followers develop a sense of fondness or affinity towards Max, which can translate to greater brand loyalty over time.

Look at a life-sized cut-out of Max with a young boy who seems excited to pose for a picture with it:

These kinds of posts reinforce their story and brand identity so their followers can connect with them better.

While they post similar content on their Facebook and Instagram channels, their LinkedIn strategy is somewhat different. That’s why we’re highlighting it, even though they have a lower follower count on there. 

On LinkedIn, they lay off a bit of the humor (memes and funny content) associated with their other platforms and post more about their company (team members, behind-the-scenes, talks/conferences, initiatives, outreaches, etc.). 

This is because LinkedIn is a professional platform, and so they have to tailor their content accordingly. These posts also improve their reputation and show their audience that they actually care, and it’s not only about money.

See a post they made on donating to The Julian Center, a charity organization:

Giving back to the community displays their empathy and commitment to social responsibility, an action people love seeing from brands.

And here’s another post on celebrating crew members who recently upskilled from their training program — Max University:

This helps to reassure clients that the Williams Comfort Air team is qualified and constantly improving themselves to better serve them.

Takeaways from Williams Comfort Air’s social media marketing strategy

• Personalize your strategy for the social media platform you’re using (like they did with LinkedIn). Some platforms require a different approach than others.
• If you’re up to it, develop a relatable and unique brand mascot representing your company’s values and personality.
• Showcase your community involvement and charitable efforts to demonstrate your company’s values and commitment to making a positive impact.
• Repurpose your sales enablement content on other platforms to get more mileage out of it, reach new audiences, and save time and resources.

7. Atlas AC Repair

This is another brand that makes good use of YouTube, which has gotten them over 18k subscribers. 

Atlas focuses on creating informative videos that break down complex HVAC topics into easily digestible social media content for homeowners. This highlights their expertise in the field, making them the natural choice when their audience needs professional assistance.

Here’s one of their videos deconstructing how to know the right AC square footage per ton for your home and why this knowledge is important:

Many homeowners struggle with this problem, and Atlas explained it in an easy-to-understand manner, which their audience appreciated, hence the 251,309 views.

They also share “insider secrets,” giving the impression that they are providing exclusive, valuable information that their audience can’t easily find elsewhere. This approach not only attracts homeowners seeking solutions to their AC problems but also establishes Atlas as a go-to resource for AC-related information.

See three of such videos:

These topics seem intriguing and are not like the run-of-the-mill content other HVAC companies create. They address common consumer worries about HVAC systems and challenge the status quo in the industry, which is refreshing to viewers who sometimes don’t get honest answers from their HVAC providers and contractors. 

That’s why one of the videos in the above image has 1.4M views and the others over 35K views combined. 

Takeaways from Atlas AC’s social media marketing strategy

• If you’re creating YouTube videos, use expressive thumbnails, catchy titles, and other digital marketing optimization tactics to capture attention. 
• Be opinionated and talk about insider information that many experts don’t/won’t. This will pique their curiosity and reinforce your status as an expert.
• Ensure the viewer doesn’t need special knowledge to understand your videos. Make them simple, and don’t use complicated terms or explanations. Remember, your target audiences are laypeople, not HVAC professionals like you.

8. Cooper Kimble HVAC

Cooper Kimble is a brand (more like a one-man company) that has a lot of fun with their posts on TikTok and Instagram.

A lot of his videos are relatable memes that poke fun at HVAC-related frustrations or challenges he faces. This showcases his fun, down-to-earth personality, making the brand feel more approachable and human to viewers.  

An example is this meme with 544K views showing how thirsty HVAC technicians get working in the summer:

@cooperkimblehvac

Its that time of year. Drink your water and rotate in and out if the attic #hvac #hvacr #hvactechnician #hvacinstaller #hvactech #hvaclife #hvacarmy #hvactools #hvacrepair #skilledtrades #bluecollar #tradesman #CapCut #drinkwater

♬ original sound – cooperkimbleHVAC

And because people relate to the sentiment, the post gathered 200+ comments, 30k likes, and 2000+ saves. Crazy metrics, right?

Aside from memes, he also shares videos of him in action, using trending music as voice overs. 

On TikTok, sound is very important. In fact, 88% of users have said sound is essential to their experience on the platform. So, by using trending sounds people are familiar with, you grab their attention, making them more likely to interact with your post. 

See one of his videos with a song by T.I:

@cooperkimblehvac

The wire wheel methods has yet to fail me with any blower so far. Also RIP to my 3/8 and 7/16 nut driver. I didn’t want you anyways. . . . #hvac #hvacr #hvacservice #hvacrepair #hvacinstall #hvactechnician #hvaclife #hvactactical #hvaclove #hvactools #hvacschool #hvacfam #rtfm #skilledtrades #tradestrong

♬ Go Get It – T.I.

The song is catchy, and more importantly, it exposes his content to more people, some of which might need his services.

Takeaways from Atlac AC’s social media marketing strategy

• Use TikTok to connect with your audience in a more casual, engaging way. Keep videos short (max 2 mins).
• Use humor to break down complex HVAC topics so more people can understand and relate.
• Showcase your light-hearted brand personality to appear more personable to your audience instead of stuffy and boring.

9. Aqua Plumbing and Air

Aqua Plumbing and Air is like most of the other HVAC brands on this list — they use Facebook and Instagram the most. Their posts also contain general HVAC content, such as deals, reviews, tips, etc., which is useful to homeowners.

However, they do one thing that many others don’t. 

On their posts, there’s a call to action (CTA) related to the post, making it easy for interested customers to take the next step. This increases the chances of turning followers into customers.

For instance, in a post on the types of water and their effects, they included a number to call to get your water tested:

And on this post, they even mentioned the name to call and ask for:

This way, prospects already know precisely what to do, and how to do it, making it more likely they’ll take action.

Takeaways from Aqua Plumbing’s social media marketing strategy

• Incorporate clear calls-to-action in your HVAC social media posts to encourage a potential customer to take the next step, whether that’s scheduling an appointment, requesting a quote, or learning more about a specific service. 
• Use a mix of informative content and promotional posts to provide value to your followers while also driving business.

10. Bill Howe Plumbing, Heating & Air, Restoration & Flood Services 

Like First Choice, Bill Howe has a great Instagram strategy because its average engagement rate is 2.35%, which is above the industry benchmark. 

Many of their Instagram posts are simply goofy behind-the-scenes shots of their team. This promotes their work culture, giving followers a glimpse into the personalities and camaraderie of the Bill Howe team. 

Showing their fun, collaborative work environment appeals to two sets of people: clients who, as a result, develop goodwill towards the brand and talents who are interested in joining the Bill Howe team.

See an example:

View this post on Instagram

A post shared by Bill Howe Family of Companies (@billhowefamilyofcompanies)

They take being employee-oriented further by sharing team members’ real stories and journeys in the company. This has the added benefit of building an emotional connection between the brand and the audience and boosting employee morale/retention.

They had Samuel tell his growth story from being a helper to a manager in just a few years:

View this post on Instagram

A post shared by Bill Howe Family of Companies (@billhowefamilyofcompanies)

It’s a good video that demonstrates how they value and invest in their employees’ growth and development. This humanizes their brand, fosters a sense of community (which customers love), and helps attract top talent to the company.

Takeaways from Bill Howe’s social media marketing strategy

• Share the personal narratives of team members to attract qualified technicians and build trust and goodwill with customers.
• Make your video authentic. Don’t force your team to act a certain way, as it often appears unnatural and fake.

11. 1st Choice Air Solutions

One of the first things you see when you land on 1st Choice’s TikTok page is the promo code on their bio. This is a good move as it’s highly visible and incentivizes viewers to engage with the brand and take advantage of the discount.

The code also doesn’t have any conditions attached — no expiration date, and it seems open to everyone. That way, they’ll get more people to use it, which can lead to more sales and customer acquisition.

They also use trending TikTok sounds to make videos that revolve around their company culture and team members. This shows they’re hip, which appeals to a younger demographic who may have just moved into an apartment and need HVAC services.

Takeaways from 1st Choice’s social media marketing strategy

• If you can afford it, offer ongoing discounts for new (or returning) HVAC customers and advertise this discount on your social media profile/page.
• Use trending TikTok formats and challenges to create shareable, engaging content that resonates with your target audience and expands your reach on the platform.

Apply these lessons and stay consistent 

So, there you have it —  HVAC marketing ideas and lessons from 15 of the top brands that are effectively leveraging social media. 

Use these insights to inspire your social media marketing strategy and scale your business. 

Above all, remember that consistency is key. You need to stay on the path to be successful with social media. 

Also, your social media strategy can be organic, paid, or a mix of both. 

We recommend combining both so you’ll get the best of both worlds—organic content to build brand awareness and relationships with your audience and paid ads to drive targeted traffic and generate leads. 

This hybrid approach allows you to leverage the strengths of both strategies to maximize your social media reach and increase the ROI of your marketing efforts. And the brands on this list use multiple channels to achieve similar results.

Bottom line?

Ditch the yellow ads (if you haven’t already) and:

• Invest in creating relatable content on social media and your website to build awareness and trust.
• Keep your Google Business profile and other online listings up-to-date. 
• Partner with HVAC influencers (if you can afford it) to leverage their authority and reach new audiences.
• Create social media ads and Google Ads to drive traffic to your social media page. 
• Promoting your social accounts on your email marketing list to get more traffic.

Need help building and executing a hybrid HVAC marketing strategy to increase your business’s visibility online and book more jobs? It’s what we do. 

Book a free consultation, and let’s take it from there.