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Episode Summary
In this week’s episode, we discuss strategies for HVAC companies to avoid the post-summer business slowdown by implementing effective marketing, operations, and pipeline management techniques.
We also discuss the importance of planning in June and July to impact the off-season positively. Key points include the necessity of selling maintenance agreements, proper pricing, and spiffing of techs to ensure a high close rate, understanding and using customer databases for targeted marketing, and correctly dispatching techs based on their skills and customer needs. Throughout the episode we emphasize the importance of being proactive rather than reactive to maintain revenue throughout the year.
The Boost, a podcast for home service contractors.
Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in HVAC, Plumbing, and Roofing, their personal journeys, thoughts and experiences with buying, selling, and succession planning.
Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially.
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